Media Planner

Company Description

Hikaya is a partnerships and media solutions agency dedicated to collaborating with brands and creative partners to amplify their stories through diverse paid media campaigns, including OOH, radio, print, influencer, and digital media. The agency specializes in building meaningful and cross-functional partnerships, working with agencies and brands to deliver impactful media strategies.

Role Description

This is a full-time remote role for a Media Planner for our operations in India, managing the portfolio of our Indian clients. The Media Planner will be responsible for developing and executing media strategies, conducting detailed media planning, analyzing campaign performance, and optimizing media plans to meet client goals. The role also includes collaborating with team members, managing client communications, and staying updated on new media trends to create innovative solutions.

What You’ll Do

Develop digital media plans across Meta, Google, and DV360.

Set up, manage, and optimise campaigns end-to-end.

Analyse performance data and provide clear, actionable insights.

Align with creative and account teams to ensure targeting and messaging are on point.

Produce daily, weekly and monthly reports with meaningful takeaways.

Stay updated on platform changes, new formats, and industry trends.

Contribute to improving internal processes and best practices.

What You Should Bring

2–5 years of experience in digital media planning and buying.

Hands-on experience running campaigns on Meta Ads Manager , Google Ads , and DV360 (mandatory).

Strong knowledge of audience targeting, bidding strategies, tracking, and attribution.

Ability to interpret data, troubleshoot campaigns, and optimise performance at speed.

Reliable communication skills and the ability to work efficiently in a remote setup.

Detail-oriented, organised, and able to manage multiple campaigns at once.

What We Offer

Full-time remote role based in India.

Competitive salary based on experience.

Opportunity to work with regional and global brands.

A fast-growing, collaborative agency environment with room to grow.

Qualifications

Proven skills in Media Planning and Media Strategy for diverse campaigns.

Strong Analytical Skills to assess and optimize performance data effectively.

Excellent Communication abilities for client engagement and team collaboration.

Knowledge and familiarity with New Media platforms and their applications.

Strong organizational skills and attention to detail.

Bachelor's degree in Marketing, Communications, Media Studies, or a related field is preferred.

Ability to work independently in a remote environment while meeting deadlines.

Prior experience in a media or advertising agency is an advantage.