Digital Marketing StrategistK.R. Mangalam University • Haryāna, Republic Of India, IN
Digital Marketing Strategist
K.R. Mangalam University • Haryāna, Republic Of India, IN
21 hours ago
Job descriptionResponsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably. Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students. Monitor website analytics and make data-driven decisions to improve user experience and engagement. Develop and implement social media strategies to engage with students, parents, and the academic community. Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements. Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales. The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, LinkedIn, and others. It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy. Responsible for ensuring brand's presence across all social media platforms is fully optimized for visibility, engagement, and organic growth . Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools. Provide insights and recommendations to senior management for continuous improvement. New Implementation in CRM and Allied Softwares. Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives. Monitor spending and adjust tactics to stay within budget while maximizing results. Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals. Collaborate with other departments (e.G., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals. Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively. Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets. Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices. 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team. Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries. Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics. Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools. Experience in managing cross-functional teams, agencies, and external vendors. Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.
Job Title : - Head of Digital Marketing
Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.
Position Summary :
K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.
Key Responsibilities :
Strategy Development and Planning :
- Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.
- Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.
Content Management :
SEO and Website :
Social Media Management / Social Media Marketing (SMM) :
PPC (Pay-Per-Click)
Social Media Optimization (SMO) :
Analytics and Reporting :
Budget Management :
Team Leadership and Collaboration :
Online Reputation Management :
Lead Generation and Conversion Optimization :
Staying Updated with Trends :
Qualifications & Experience :
Interested Candidates can visit our website and they can send the resume on this mail id :
Website - K. R. Mangalam University
Email ID - krmujobs@krmangalam.edu.in
Create a job alert for this search
Marketing Strategist • Haryāna, Republic Of India, IN
Related jobs
Digital Content Strategist
NSN STUDIO DIVINE • Haryāna, Republic Of India, IN
This is a full-time, on-site role located in Gurugram, responsible for the end-to-end management and execution of the brand's digital content strategy.
The Content Specialist will drive brand visibi...Show more
Last updated: 1 day ago • Promoted
Marketing Strategist
BioBrain Insights • Haryāna, Republic Of India, IN
Data, Insights, and Intelligence.Stevie Awards 2025 for Technology Innovation and Technical Breakthrough.BioBrain is on a mission to transform how the world thinks about research, data, and intelli...Show more
Last updated: 1 day ago • Promoted
Senior Digital Marketing Strategist
Everest Group • Haryāna, Republic Of India, IN
Everest Group is a research firm helping business leaders confidently navigate today’s market challenges, driving maximized operational and financial performance and transformative experiences.Our ...Show more
Last updated: 7 days ago • Promoted
Digital Marketing Strategist
Worko • Haryāna, Republic Of India, IN
This role is with a partner company which is a fast growing Wearable brand : .You’ll be responsible for driving visibility, traffic, and conversions across these channels and owning end-to-end campai...Show more
Last updated: 2 days ago • Promoted
Growth Marketing Strategist
Trademo • Haryāna, Republic Of India, IN
Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, US.Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ...Show more
Last updated: 2 days ago • Promoted
Performance Marketing Strategist
jüSTa Hotels & Resorts • Haryāna, Republic Of India, IN
We’re looking for a marketer who can take ownership of digital growth end to end.Someone who enjoys building campaigns, shaping ad copy and creatives, tracking numbers every day, and improving resu...Show more
Last updated: 2 days ago • Promoted
Digital Marketing Strategist
Jetpac • Haryāna, Republic Of India, IN
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free.
We're a bunch of rebels, renegades, and sometimes misfits, working ...Show more
Last updated: 2 days ago • Promoted
Digital Growth Strategist
Pouls.of.art • Haryāna, Republic Of India, IN
Hiring : Digital Marketer (Performance) - Pouls.Location : Gurgaon (Hybrid) | Experience : 1-2 years (exceptional freshers welcome).
Art creates art-led workshops and experiences - and our art merchand...Show more
Last updated: 7 days ago • Promoted
PPC & Digital Marketing Strategist
eSEO Solutions : Digital Marketing Agency • Haryāna, Republic Of India, IN
Paid Marketing / PPC Specialist.Years | B2B Marketing Background Preferred.Google Ads, Bing, Facebook, LinkedIn, YouTube, and other platforms.
If you have a strong PPC mindset, love analyzing data, ...Show more
Last updated: 7 days ago • Promoted
Digital Commerce Strategist
Honasa Consumer Ltd. • Haryāna, Republic Of India, IN
Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future.
Built on the values of Honesty, Natural ingredients, and Sa...Show more
Last updated: 7 days ago • Promoted
Digital Content Strategist
MetaMorph • Haryāna, Republic Of India, IN
We at MetaMorph, empower organizations to scale and innovate by placing people at the centre of their strategy.With a proven track record of supporting over 220 orgs, we specialise in aligning tale...Show more
Last updated: 7 days ago • Promoted
Performance Marketing Strategist
Omnicom Media Group India • Haryāna, Republic Of India, IN
We Are Hiring | Performance Media Group Head | Gurgaon.We are seeking a strategic and results-driven experts.This role entails end-to-end client campaign ownership—from strategy to execution—ensuri...Show more
Last updated: 2 days ago • Promoted
Digital Growth Strategist
EaseMyTrip.com • Haryāna, Republic Of India, IN
The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing.This i...Show more
Last updated: 7 days ago • Promoted
Digital Brand Strategist
International institute of progressive education • Haryāna, Republic Of India, IN
International Institute for Progressive Education.Therapy & Healing - Mental Health, Therapy, Healing - Traumas, Coaching, Mentoring.
PLEASE DO NOT APLLY BEFORE READING THE JD THOROUGHLY.Job Descrip...Show more
Last updated: 7 days ago • Promoted
Digital Marketing Strategist
Publicis Groupe • Haryāna, Republic Of India, IN
We have an opening for an Associate Director- Biddable position at Publicis Groupe.Interested candidates please mail me your resume on bhagirathi.
Publicismedia, a part of the PublicisGroupe, is a f...Show more
Last updated: 2 days ago • Promoted
Digital Media Strategist
Zenith • Haryāna, Republic Of India, IN
Minimum of 2-4 years of experience into Digital Media Planning.Knows basics of Media Planning and execution.Basis knowledge of digital platforms including Youtube, Meta, OTTs etc.Well verse with fi...Show more
Last updated: 2 days ago • Promoted
Influencer Marketing Strategist
Marqueting Ventures • Haryāna, Republic Of India, IN
Experience : 0-3 years (Influencer Marketing).Marqueting Ventures is a marketing company built on the balance of logic and creativity.
We’ve been helping brands find their voice and scale their prese...Show more
Last updated: 7 days ago • Promoted
Digital Commerce Strategist
dentsu Media • Haryāna, Republic Of India, IN
Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services.With best-i...Show more
Last updated: 7 days ago • Promoted