Director of Brand Strategy and Media Innovation

JOB SUMMARY

We’re seekinga future-ready marketingleader who can blend brand strategy, digitalgrowth, and media innovation to drive brand in a rapidly evolving omnichannel retail landscape.

The DGM – Brand,Media & Growth will lead data-led brandbuilding, AI-powered mediaoptimization, and experience-driven communication, ensuring the most loved and progressive retail brand for India’s evolving consumers.

This role sits at the intersection of brand storytelling, digital performance, customerintelligence, and new-ageretail media.

KEY RESPONSIBILITIES

• Brand Strategy & Growth Leadership
• Next-Gen Media &Performance Marketing
• Omnichannel & CustomerExperience
• Retail Media &Partner Ecosystem
• Innovation, Sustainability & Thought Leadership
• Lead team &build leaders
• Stake holder management
• Leverage data and consumer insightsto deliver targeted,meaningful, and contextually relevant brand communication
• Build and communicate our differentiated brand story using an integrated media ecosystem — combining traditional, digital, and data-driven touchpoints for maximum reach, engagement, and conversion.
• Use consumer insights, digital storytelling, and innovation to create new shopping missions, moments, and experiences that drive incremental demand and frequency.
• Leverage analytics, NPS, and customer listening tools to strengthen brand perception on value and service, and proactively act on insights to close experience gaps.
• Leverage technology, automation, and digital tools to build scalable SOPs and frameworks that ensure consistency, speed, and quality in marketing execution across all channels.

Core Competencies & Skills Required

Desired qualification and experience