Lead / Principal Business Analyst (Customer Analytics)

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group / MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

About the Role

Cvent’s Analytics team is seeking an experienced Business Analyst to lead strategic initiatives in customer analytics and revenue enablement . This role will drive high-impact, cross-functional programs that generate actionable insights, accelerate revenue growth, and enhance analytics service delivery across Sales, Marketing, Customer Success, and Product.

You will collaborate with senior executives, business leaders, analysts, and program managers to ensure analytics initiatives—from intake through execution—deliver measurable outcomes in customer engagement, retention, and revenue impact .

This role will help strengthening Analytics Center of Excellence , advancing data-as-a-product principles , and standardizing analytics delivery to scale impact across the organization. It is well-suited for professionals who blend business acumen, technical orientation, and strong stakeholder management skills while thriving in complex, cross-functional environments.

Key Responsibilities :

Strategic Business Analysis

• Translate customer-facing business objectives (revenue growth, retention, pipeline acceleration, engagement) into clear analytics requirements and success metrics.
• Develop business cases, feasibility studies, and cost-benefit analyses to prioritize high-value analytics projects.
• Drive standardization of analytics workflows, enabling scalable, repeatable data products.

Project Leadership & Execution

Executive Engagement & Communication

Technical & Data Orientation

Core Business Analysis Accountabilities

Qualifications :