Head of Marketing - Luxury Real Estate

Role Overview

Lead the end-to-end marketing function to strengthen the brand’s luxury positioning, drive qualified customer acquisition, and deliver high-impact launch and brand campaigns.

Key Responsibilities

• Shape and execute the overall marketing strategy for the luxury portfolio.
• Drive integrated brand, digital, PR, events, and experiential marketing initiatives.
• Lead digital performance marketing to generate high-intent leads and maximize ROI.
• Build strong customer journeys and premium brand experiences across touchpoints.
• Partner with Sales and Leadership teams on project launches, GTM plans, and revenue enablement.
• Oversee market insights, competition tracking, and product positioning.
• Manage agencies and lead a high-performing internal marketing team.

Candidate Profile