Social Media Manager

Social Media Manager

Job Description : and responsibilities :

• Develop and execute tailored social media strategies
• Create engaging content that reflects brand identity and helps build a story for all its talent.
• Build a content calendar based on strategy, ideate for posts, oversee social media takeovers, write relevant and engaging captions, provide design direction and take full ownership of the social media handle.
• Build and manage an online community of existing, new, upcoming and interested talent and engage with them through right content.
• Plan and optimize social media ad campaigns, analyze performance and provide actionable insights.
• Stay updated on industry trends and emerging platforms.
• Communicate regularly with the creative team for execution. - Bachelor's / Master's degree in marketing or equivalent work experience.
• Experience of 2 to 5 years in managing Instagram and LinkedIn pages for B2C brands.
• Creative thinker, organized, and deadline-driven, with a self-starter attitude.
• In-depth knowledge of social media platforms.
• Strong analytical and communication skills.
• Proficiency in social media tools and analytics.
• Experience with paid social media advertising is a plus.
• This is an Individual contributor role, and the candidate would be expected to take full responsibility

ref : iimjobs.com)