Jainam - Associate Vice President - B2C Segment

Summary

We are seeking an accomplished Associate Vice President (AVP) B2C Segment to lead strategy, growth, and end-to-end execution for our consumer-focused business division.

The ideal candidate is a strategic thinker with strong execution skills, experienced in scaling B2C products / services, driving revenue, and leading large cross-functional teams.

This role requires deep understanding of consumer behavior, digital growth levers, sales channels, customer lifecycle management, and P&L ownership.

Key Responsibilities

• Define and drive the strategic roadmap for the B2C vertical, aligned with organizational goals.
• Identify new revenue opportunities, market expansions, and product innovations.
• Develop short-term and long-term business strategies to achieve growth targets.
• Oversee execution of GTM plans, positioning, and brand strategy for consumer segments.
• Own end-to-end P&L for the B2C segment.
• Monitor revenue performance, pricing strategy, cost optimization, and unit economics.
• Drive consistent growth through efficient funnel conversion and customer engagement.
• Lead digital and offline acquisition strategies using performance marketing, organic growth, and partnerships.
• Drive user acquisition, retention, churn reduction, and customer lifetime value (CLTV) improvement.
• Optimize consumer funnels including onboarding, engagement, conversion, and reactivation.
• Collaborate with marketing and product teams to build data-driven growth campaigns.
• Define and enhance customer journey, experience, and satisfaction metrics.
• Establish strong VOC (Voice of Customer) frameworks for continuous improvement.
• Oversee customer support excellence and escalate improvements in processes and SLAs.
• Work closely with Product, Engineering, and Data teams to deliver scalable consumer-facing solutions.
• Provide insights into product features, UX, personalisation, and customer workflows.
• Champion innovation through new services, digital channels, and automation.
• Lead, coach, and mentor high-performing teams across sales, marketing, support, BI / analytics, and operations.
• Drive collaborative execution across departments to meet B2C business goals.
• Build a culture of accountability, ownership, and performance excellence.
• Run deep analysis of consumer behavior, market trends, and performance metrics.
• Own KPIs such as acquisition cost (CAC), retention rate, NPS, revenue / active users, and conversion rates.
• Use analytics tools to generate insights, forecasts, and strategic recommendations.

Required Skills & Competencie

Technical & Analytical Skills

Google Analytics, Mixpanel, Amplitude, Appsflyer, PowerBI / Tableau

Solid understanding of :

Execution Excellence

(ref : iimjobs.com)