Integrated Marketing StrategistWonderla Holidays Ltd. • Chennai, Republic Of India, IN
Integrated Marketing Strategist
Wonderla Holidays Ltd. • Chennai, Republic Of India, IN
7 hours ago
Job descriptionCoordinate with central digital teams to drive paid campaigns (search, social, display, programmatic) for ticket sales and awareness. Monitor website traffic, conversion rates, and online booking performance. Leverage SEO, local listings, and review platforms (Google, District, BMS etc.) for brand presence Plan and execute outdoor campaigns (hoardings, transit ads, etc.) and community activations Ideate and Execute offline activation campaigns at both primary catchment market (Greater Chennai region & North TN) and secondary catchment markets (Central TN, South TN, West TN & South AP) to drive traffic from non-digital native cohorts of the Total Addressable Market (TAM) Build partnerships with local businesses, RWAs, malls, and tourism stakeholders Organize promotional events, roadshows, and influencer visits to amplify reach in Chennai & Rest of TN markets. Associate with relevant regional events to build awareness and affinity Partner with the design team for creation of park-level creatives, videos, and branded content Collaborate with Social Media team for Influencer marketing campaigns & provide regional insights for the content tone Liaise with the PR team for press releases, media visits, and crisis communication. Ensure compliance with brand guidelines & maintain a consistent brand voice. Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams, as and when required Manage the park’s marketing budget effectively, optimizing ROI on every activity Track KPIs : footfall, revenue growth, NPS, engagement, lead generation, and campaign performance Prepare monthly and quarterly reports for internal reviews Total 5–9 years of experience in marketing in consumer-facing brands with exposure to Digital as well as Offline marketing, and with minimum of 4 years experience in the Chennai and Tamil Nadu market. Bachelor’s degree in Marketing, Business Administration, Communications, or related field. MBA preferred. For MBA candidates, minimum 5 years experience mandatory & for non-MBA minimum 7 years experience mandatory Strong understanding of regional markets and consumer behavior Well-versed with Tamil and English Proficient in digital marketing tools, Google Analytics, Social media platforms Understanding of local creator economy & influencer marketing trends Creative, data-driven, and highly organized Excellent communication and stakeholder management Passion for innovations, entertainment and customer experience
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets.
- Plan integrated campaigns for season launches, festivals, new attractions, and special events.
- Conduct market research to understand and stay abreast of guest preferences, competitor activity, and local trends, on a continual basis.
Digital & Performance Marketing
Offline & BTL Marketing
Content & Communication
Budget & Reporting
Requirements
Education & Experience :
Skills & Attributes :
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Marketing Strategist • Chennai, Republic Of India, IN
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