Head – Digital Marketing

Role Title : Head – Digital Marketing

Location : Bengaluru

Reports to : CMO

Department : Marketing

Role Objective

The Head of Digital Marketing will be responsible for leading the end-to-end digital strategy, planning, and execution across all brands. This role will drive digital brand presence, audience engagement, and business growth through an integrated approach across owned, earned, and paid channels. You will lead a cross-functional team of specialists to ensure the digital ecosystem is data-driven, creative, and performance-oriented, delivering measurable outcomes that strengthen the brand's leadership in the food and facilities management space.

Key Responsibilities

1. Digital Strategy & Leadership

• Develop and implement the digital marketing strategy aligned with overall marketing and business goals.
• Define the digital roadmap covering SEO, SEM, content, social media, email, website, and performance marketing.
• Lead the creation of integrated digital campaigns that build brand awareness, drive engagement, and generate quality leads.
• Be highly proficient in using AI and automation tools across digital marketing functions to optimize spend and efficiency.
• Oversee brand-specific digital initiatives while maintaining consistent governance and brand alignment across all entities.

2. Digital Planning & Execution

3. Performance & Analytics

4. Brand & Content Governance

5. Website & Platform Management

6. Social Media & Community Engagement

7. Vendor, Partner & Team Management

Success Measures

Desired Profile

Skills Required

Digital Marketing, Marketing Manager, Performance Marketing