Who are we?
Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization : the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense , our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers : 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors : A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings :
Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the YearOnly DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%Stevie Award winner in the category (Bronze) : Customer Service Department of the Year – Computer Software - 100 or More Employees.Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”These recognitions are matched by business performance :
Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive YearListed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal.Position Overview :
We’re looking for a high-performing Strategy & Operations Specialist with 5+ years of experience to join our GTM Strategy & Operations team. This is a generalist role that blends strategy, execution, analytics, and cross-functional stakeholder management.
You will operate at the intersection of business strategy, marketing, and operations , working with leaders across Sales, Marketing, Customer Success, and the Executive Team to drive strategic initiatives from concept to execution.
This is a high-visibility, high-impact role , ideal for someone who thrives in fast-paced environments, takes complete ownership of outcomes, and has a strong bias for action.
Key Responsibilities :
Strategic Thinking & Execution
Drive high-priority strategic projects across GTM functions from planning through execution, collaborating closely with CXOs and functional heads.Identify and solve complex business problems that impact growth, scalability, or efficiency.Bring strong judgment and clarity to decision-making, with the ability to zoom in on operational issues and zoom out to strategic priorities.Cross-Functional Collaboration & Stakeholder Management
Work closely with Marketing, Sales, Customer Success, Product, and Business Finance teams to align on strategic initiatives and operational plans.Ensure high-quality communication, coordination, and accountability across stakeholders.Data Analytics & Decision Support
Analyze and interpret complex datasets to provide actionable insights and enable data-driven decision-making.Lead reporting automation, dashboarding, and strategic analysis using tools like Looker and Salesforce.Support business reviews, board decks, and investor updates with robust data narratives.Marketing Strategy Support
Partner with the marketing team to optimize campaign performance, pipeline generation, and ROI reporting.Use data to identify gaps and opportunities across marketing and sales funnels.Tools, Processes & Ownership
Take ownership of operational workflows and GTM processes. Ensure rigor and clarity in execution.Collaborate with the RevOps and Business Applications teams on tooling and automation initiatives.What We’re Looking For :
5–7 years of experience in strategy, operations, or consulting , ideally within B2B SaaS .Exposure to Marketing strategy / operations is a strong plus.Demonstrated ability to drive projects end-to-end with minimal supervision.Exceptional stakeholder management and communication skills.Strong proficiency in data analytics (Excel, Looker etc).Adept at building and delivering executive-level presentations.Experience in scaling GTM operations and creating strategic alignment across functions.Strong business acumen and a deep understanding of SaaS metrics and operating models.A self-starter with a “ do-it-as-you-own-it ” mindset and the ability to thrive in ambiguity.Why Whatfix?
Join a fast-growing, global SaaS company defining a category.Work closely with visionary founders and seasoned leadership.Be part of a high-impact, high-ownership culture where your work directly influences growth.Learn fast, move fast, and build for scale.Perks & Benefits (India)
Best-in-class medical insurance coverageFree lunch & dinner buffetDoorstep cab drop facilityEducation sponsorshipInternal job transfer & global mobility programsScope to represent Whatfix at global eventsWe also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customersNote :
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability statusAt Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.
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