Brand Experience Manager

Company : InCred Money

Location : Mumbai

Experience : 5–9 years in Brand Marketing / Consumer Marketing / Integrated Marketing

Role Overview

InCred Money is building a trusted wealth-tech brand across asset classes including Digital Gold, Unlisted Shares, Equities, Mutual Funds, and Global Investments.

As Brand Manager , you will be the custodian of the InCred Money brand — owning strategy, positioning, campaigns, creative excellence, and customer perception across all brand touchpoints except Social Media and PR.

Your role is to ensure :

• The brand stands for something clear
• Looks consistently premium
• Communicates with authority
• And converts better because of trust

Key Responsibilities

1. Brand Strategy & Positioning

2. Campaigns & Brand Communication

3. Creative Direction & Asset Ownership

4. Product & Experience Branding

5. Performance Brand Enablement

6. Brand Measurement & Governance

What This Role Does NOT Include

❌ Day-to-day Social Media Management

❌ PR & Media Relations

❌ Corporate Communications

(These will be managed by separate teams.)

Must-Have Experience

Good to Have

Success Metrics

✅ Clarity of brand positioning

✅ Creative quality & distinctiveness

✅ Campaign effectiveness

✅ Brand trust & recall

✅ Conversion uplift via brand-led initiatives

✅ Internal brand alignment