Miles Education - CRM Manager

Key Responsibilities :

• Plan, create, and execute multi-channel campaigns (push notifications, in-app messages, emails, SMS, WhatsApp) through MoEngage.
• Build and manage customer journeys, event triggers, and segmentation for targeted communication.
• Collaborate with marketing, product, and analytics teams to enhance customer engagement and lifecycle marketing.
• Monitor and analyze campaign performance metrics CTRs, conversion rates, and engagement trends - to optimize results.
• Manage MoEngage integrations with CRM, analytics, and data platforms.
• Develop A / B tests and experiments to improve engagement effectiveness.
• Ensure compliance with data privacy and opt-out policies.

Required Skills & Experience :

(ref : iimjobs.com)