Lead end-to-end development and execution of performance marketing strategies across digital platforms.
Manage campaigns across search, display, social media (organic and paid), SEO, PPC, and affiliate marketing.
Collaborate with product and creative teams to align campaigns with brand and business goals.
Optimize marketing funnels and budgets to maximize ROI and customer acquisition.
Monitor and analyze campaign performance; generate actionable insights and reports.
Stay updated on digital trends, algorithm changes, and new platform features to maintain a competitive edge.
Key Requirements
6+ years of experience in digital marketing, preferably in product-based B2C or consumer electronics companies.
Strong hands-on expertise in Google Ads, Meta Ads, SEO tools, affiliate platforms, and analytics dashboards (Google Analytics, etc.).
Excellent leadership, communication, and analytical skills.
Proven ability to manage budgets and drive high-impact results across digital channels.
ref : iimjobs.com)
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Digital Marketing Manager • Gurgaon, India
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