BRM(Branch Relationship Manager)

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our

customers realise their dreams and ambitions across ~500 branches in the country. As a market leader

in the consumer banking business, DBS has a full spectrum of products and services, including

deposits (incl. structured solutions for NRI), investments, insurance, mortgages, credit cards and

personal loans to help our customers realise their dreams and aspirations at every life stage.

Job Purpose

 To deliver exceptional volume and revenue performance by acquiring and engaging with DBS

clients having an AUM =>

INR 1 million through “need-based approach” and ensure client

coverage and product penetration through cross-sell and up-sell of DBS products and services.

 To manage & maintain the highest customer satisfaction and service levels through pro-active

client engagement & relationship management, coordinating internally with DBS Service and

Distribution and Product team

Key Accountabilities

 Acquire and upgrade quality clients in the branch location areas to Treasures segment.

 Engage with existing customers to deepen the wallet share through retention and growth of

AUM.

 Accountable for achieving monthly & annual volume and revenue objective, as agreed.

 Ensure activation of e-Channels (I-Banking / M-Banking / Online MF / Debit Card) and Savings

Book growth

 Ensure proper implementation & execution of product strategies through effective relationship

management.

 Develop the client trust and loyalty for entrenched relationship with DBS through lifestyle and

beyond banking propositions

 Ensure optimum product mix and new- to- product clients aimed at customer level profitability

and enhancing client coverage.

 Drive and deliver exemplary customer service in the local market and uphold DBS service

standards.

 Ensure internal and regulatory compliance through strict adherence to DBS sales process,

timely risk reviews and exercising due diligence while on-boarding.

 Ensure exemplary service delivery of these clients by building appropriate workflows and

processes incl. doorstep banking etc.

Job Duties & responsibilities

 Establish, manage and grow the AUM of mapped Client segment by acquiring and nurturing the

client having AUM =>

INR 1 M

 Ensure complete knowledge of all products & services through continuous skill and knowledge

improvement.

 Resolve customer queries and complaints within the agreed TAT as per the DBS customer

service policy.

 Coordinate and work closely with CBG colleagues, Service teams, Product specialist to ensure

that team objectives are met through an environment that nurtures harmony and collaboration

through teamwork

 Work closely with the Line Manager and City / Cluster Head to ensure achievement of common

team and Branch objectives.

 Ensure internal and regulatory compliance and address operational risks if any, e.g. Health &

Safety standards, security of premises, AML / KYC and ongoing risk reviews.

 To exercise appropriate due diligence while on-boarding and engaging with clients.

 Establish DBS as a primary banker for clients and as a prominent banking provider in India.

Required Experience

 Minimum 5 years of experience in in a reputed bank and proficient in banking products.

 In-depth knowledge of local market and competition.

 AMFI / IRDAI / FEDAI certified candidates with BCSBI certification would be an added

advantage

Education / Preferred Qualifications

 Graduate(10+2+3).