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SEO Specialist (Google Ads & Meta Ads)
SEO Specialist (Google Ads & Meta Ads)Metasoft IT Solutions • karnataka, karnataka, in
SEO Specialist (Google Ads & Meta Ads)

SEO Specialist (Google Ads & Meta Ads)

Metasoft IT Solutions • karnataka, karnataka, in
3 days ago
Job description

Job Role : SEO Specialist (Google Ads & Meta Ads)

Location :  Mangalore, India

Company :  Metasoft IT Solutions

The  SEO Specialist  is responsible for improving the company’s and clients’ online visibility, driving website traffic, and managing paid advertisement campaigns. This role involves handling  SEO ,  Google Ads , and  Meta Ads , ensuring strong digital performance and measurable results.

Main Job Responsibilities (Normal Company Standards) 1. Search Engine Optimization (SEO)

  • Develop and implement SEO strategies to improve website ranking on Google.
  • Perform  keyword research ,  competitor analysis , and  SEO audits .
  • Carry out  on-page optimization  (meta tags, content structure, internal linking).
  • Execute  off-page SEO  such as backlink building and directory submissions.
  • Monitor SEO performance and optimize for continuous improvement.

2. Google Ads & Meta Ads Management

  • Plan, create, and optimize  Google Ads  campaigns (Search, Display, YouTube).
  • Manage  Meta Ads  (Facebook & Instagram Ads) including targeting and retargeting.
  • Continuously monitor campaigns to improve ROI and reduce cost per lead.
  • 3. Reporting & Analysis

  • Track KPIs such as traffic, ranking, leads, conversions, and CPC.
  • Prepare weekly / monthly reports with insights and recommendations.
  • Present performance updates during internal and client meetings.
  • 4. Communication & Coordination

  • Attend client meetings and clearly explain campaign performance.
  • Coordinate with the content, design, and development teams when required.
  • Maintain documentation of activities and progress.
  • Candidate Requirements

  • 1–2 years of experience  in SEO and ads management (industry standard).
  • Strong understanding of  SEO tools  (Google Search Console, Analytics, SEMrush, Ahrefs).
  • Hands-on experience with  Google Ads Manager  and  Meta Ads Manager .
  • Good communication skills and ability to work in a team environment.
  • Immediate joiners preferred.
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    Google Ads Specialist • karnataka, karnataka, in

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