Genrobotic Innovations - Senior Marketing Manager

Job Responsibilities :

• Develop and execute high-impact marketing campaigns to enhance brand presence and generate leads.
• Create persuasive, high-quality marketing collaterals tailored to various customer segments.
• Optimize and manage marketing budgets to maximize return on investment (ROI).
• Drive lead generation and demand generation efforts in B2B and B2G markets.
• Plan and implement performance marketing strategies, including Google Ads and LinkedIn Ads.
• Craft engaging and SEO-optimized content to boost organic traffic.
• Utilize marketing automation tools

g, HubSpot, Salesforce) for campaign management and customer relationship nurturing.

• Strengthen brand positioning through organic and paid social media strategies.
• Analyze data using Google Analytics and other tracking tools to refine marketing efforts.
• Manage public relations campaigns and execute high-impact events.
• Collaborate cross-functionally with sales, product, and leadership teams to drive revenue growth.
• Lead and mentor marketing teams, fostering a high-performance culture.
• Qualification : MBA / BBA in Marketing, Communications, or a related field preferred.

Experience : 4+ Years.

Skills Required :

• Strong Understanding of Marketing Collaterals - Ability to create persuasive, high-impact sales and marketing materials tailored to different customer segments.
• High Execution Skills - Ability to drive marketing projects from concept to execution with efficiency.
• Budget Management & Optimization - Expertise in managing and optimizing marketing budgets for maximum ROI.
• Self-Initiative & Problem Solving - A proactive, solution-oriented approach to marketing challenges.
• Deep Knowledge of Customer Psychology - Expertise in understanding buyer behavior, emotional triggers, and decision-making patterns.
• Lead Generation & Demand Generation - Proven track record of B2B and B2G lead generation success.
• Performance Marketing & Digital Advertising - Experience in Google Ads, LinkedIn Ads, and data-driven ad optimization.
• Content Marketing & SEO - Ability to craft engaging, high-ranking content that drives organic traffic.
• Marketing Automation & CRM - Hands-on experience with HubSpot, Salesforce, or similar CRM tools.
• Social Media & Brand Positioning - Strong understanding of organic and paid social media growth strategies.
• Data Analysis & Reporting - Proficiency in Google Analytics, performance tracking, and data-driven decision-making.
• Public Relations & Event Management - Experience in handling media, PR campaigns, and high-impact events.
• Communication & Leadership - Strong verbal and written communication skills with the ability to lead teams.
• Collaboration & Cross-Functional Coordination - Ability to work closely with sales, product, and leadership teams to drive revenue growth

ref : iimjobs.com)