Lead Generation & Growth Executive (EdTech)

About Abhyaka Academy

Abhyaka Academy is an online learning platform focused on students from 4 th–10th class , Intermediate and IT Courses . We specialized in application-oriented teaching approach that helps students build strong fundamentals and real-world understanding. We are expanding and looking for a Lead Generation & Growth Executive to help us reach more students and parents across India.

Role Overview

This is a hands-on growth role . You will own the end-to-end lead funnel – from running campaigns and generating leads to working with our telecalling and counselling team to drive enrolments. You’ll manage ads, SEO, creatives, basic automation, and reporting .

Key Responsibilities

• Plan, set up and manage Facebook / Instagram / Google Ads focused on lead generation
• Create and optimise lead forms, landing pages and basic funnels for parents & students
• Design campaign posts and ad creatives in Canva (social posts, ad creatives, banners, etc.)
• Implement basic SEO for our website / landing pages (keyword research, on-page optimisation, meta tags, titles, descriptions, internal links, etc.)
• Set up and manage simple WhatsApp and email campaigns to follow up with leads (reminders for demos, offers, batch start dates, etc.)
• Track all leads using Google Sheets / simple CRM and maintain clean, updated data
• Coordinate with the telecalling / IVR team to ensure quick follow-up and demo bookings
• Take ownership of clear KPIs : leads per month, cost per lead (CPL) , demo bookings and enrolments
• Prepare weekly performance reports with insights and action items (CPL, CTR, conversion rate, top campaigns, suggestions)
• Run A / B tests on creatives, ad copies, audiences and offers to continuously improve results
• Work closely with the Founder to plan growth campaigns for different classes, boards and courses

Requirements

Good to Have (Preferred)

Mindset We’re Looking For

Compensation & Benefits