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Social Media & Storytelling Lead
Social Media & Storytelling LeadNewton School of Technology • Sonīpat, Republic Of India, IN
Social Media & Storytelling Lead

Social Media & Storytelling Lead

Newton School of Technology • Sonīpat, Republic Of India, IN
6 hours ago
Job description

About Newton School of Technology

Newton School of Technology (NST) is reimagining how India’s brightest young minds experience

education, creativity, and innovation. We’re not just a technology institute - we’re building a youth media ecosystem for the next generation of engineers, thinkers, and creators.

Our YouTube and digital content platforms tell real stories - of ambition, curiosity, failure, friendship, and discovery - through the eyes of India’s smartest 15–19-year-olds. Our content blends documentary depth, podcast intimacy, and YouTube energy to inspire and engage a new wave of learners and creators.

The Role

As a Social Media Manager + Associate Producer, you will be responsible for building, managing, and growing NST’s presence across key social platforms, while also supporting the production of high-quality video content. You will shape conversations, nurture an active community, and help bring student-centric stories to life. This role blends strategic thinking, hands-on creative execution, and on-ground production involvement - ideal for someone who understands youth culture and wants to build a meaningful digital ecosystem.

What You’ll Do

Social Media Strategy and Execution

  • Develop and execute a platform-wise social media strategy aligned with NST’s goals.
  • Manage content calendars, plan campaigns, and ensure timely publishing across platforms.
  • Maintain brand consistency in tone, design, and messaging across all channels.

Content Creation and Curation

  • Create and curate engaging content across formats - text, images, carousels, reels, shorts,
  • memes, student stories, and more.

  • Brief and review creatives for social-first formats, ensuring they are platform-native and engaging.
  • Ideate and write for social content that communicates complex ideas in simple, impactful ways.
  • Community Management

  • Build and nurture a highly engaged student-first community.
  • Respond to comments, DMs, queries, and interactions with personality, empathy, and speed.
  • Track conversations related to NST and amplify relevant stories.
  • Campaigns and Performance

  • Plan and execute social media campaigns, including paid promotions when required.
  • Track KPIs such as reach, engagement, CTR, CPC, and platform-specific growth.
  • Use analytics and insights to optimize content, messaging, and posting strategy.
  • Trends and Platform Intelligence

  • Stay updated on social platform trends, features, algorithms, and youth culture.
  • Identify real-time opportunities to react, participate, and stay relevant.
  • Lead platform experimentation and testing.
  • Associate Producer Responsibilities

  • Support in pre-production, production, and post-production of social and YouTube content.
  • Coordinate with vendors, creators, and freelancers when required.
  • Assist in on-ground shoots, managing schedules, logistics, talent, and basic direction.
  • Ensure production quality and timelines are met.
  • What You’ve Done

  • 4–5 years of experience in digital content, youth media, or social media management.
  • Successfully grown one or more social channels with consistent engagement and clear
  • storytelling.

  • Demonstrated ability to transform ideas into high-performing posts, short videos, or social series.
  • Experience working with young audiences, especially students aged 15–19, is a major
  • advantage.

  • Strong understanding of internet culture, trends, reels / shorts formats, and platform dynamics.
  • Hands-on experience with production - coordinating shoots, managing vendors, or assisting in
  • direction.

  • Ability to simplify complex ideas into relatable, short-form content.
  • Comfortable working in fast-paced, deadline-oriented environments.
  • Skills and Requirements

  • 4–5 years of experience managing social media for B2C, youth brands, creators, or digital-first
  • companies.

  • Proven ability to grow and manage social handles across Instagram, X, LinkedIn, and YouTube.
  • Must have a personal Instagram following of at least 10,000 followers, demonstrating real
  • understanding of social growth.

  • Strong copywriting skills and the ability to adapt tone for different platforms.
  • Experience mentoring junior teammates, interns, or freelancers is a plus.
  • Understanding of organic and paid social basics, including targeting, optimization, and analytics.
  • Confident using scheduling, analytics, and planning tools.
  • Ability to collaborate with design, video, and content teams.
  • Strong time management, multitasking, and deadline discipline.
  • Familiarity with production workflows and vendor coordination.
  • The Impact You’ll Create

  • NST’s YouTube universe grows into a trusted youth brand with 1M+ subscribers and 100M+
  • organic views within 18–24 months.

  • Multiple high-performing video series establish NST as the definitive voice for India’s smart,
  • ambitious teenagers.

  • Every video tells a story that feels real, relevant, and relatable - capturing the pulse of student life.
  • Why Join Us

  • If you’ve ever wanted to create content that genuinely shapes a generation - not just entertains it - this is your moment.
  • You’ll get creative freedom, strong institutional backing, and a growing platform that values
  • storytelling, experimentation, and authenticity.

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    Social Media Lead • Sonīpat, Republic Of India, IN

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