Senior Content Marketing Manager

About Capitalmind :

Capitalmind Financial Services is a SEBI-regulated asset manager with a proven track record managing PMS and AIF Investment solutions with over ₹2,000 Crores in assets under management. We believe in a data-driven, research-oriented approach to investment management, fostering a culture of innovation and intellectual curiosity. Capitalmind has received the regulatory licence for its next growth chapter, to launch its Mutual Fund.

About the team and the role :

The marketing team is mandated to grow the awareness of Capitalmind AMC’s mutual fund products and their investment philosophies within the bounds of applicable regulations. It focuses primarily on content marketing via digital and traditional channels. The team member is expected to drive all content marketing work-streams. These are inclusive of but not limited to audience persona development, content strategy articulation, content repurposing & storage, editorial calendar management, adherence to applicable regulations & code of ethics and subscriber hierarchy management.

Required Qualifications :

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Finance, or a related field.
• 7 - 10 years in content marketing, with a strong portfolio demonstrating expertise in editorial calendar management, content strategy, and performance analysis.
• Proven experience in video production, podcast marketing, and content repurposing across various formats and channels.
• Familiarity with AI / ML tools and techniques in content marketing.
• Exposure to the banking and financial services industry, with an understanding of its regulatory environment.
• Strong understanding of content regulations and ethical standards applicable to the financial sector.
• Demonstrated ability in developing detailed audience personas to guide content strategy.
• Experience in vendor management and overseeing content storage solutions.
• Proficiency in content performance management and analytics tools.

Key Roles and Responsibilities :

Interested candidates are invited to submit their profiles to [email protected] .