ASM - Kochi

About Client :

A leading beverage manufacturing company.

Experience - 8+ Years

Location - Cochin

Roles and Responsibility :

• Drive secondary sales through VSO (Value Sales Opportunities).
• Conduct regular reviews of salesmen s performance (daily, weekly, monthly).
• Monitor productivity, attendance, and absenteeism to optimize workforce.
• Ensure sales pipelines for salesmen, SS, and SUB D are ready to avoid delays.
• Regularly check outlet targets and performance of channel partners.
• Manage distribution and market expansion through SDE (Sales Development Executive).
• Optimize sales routes (beat optimization) for better coverage.
• Coordinate with Commercial, Logistics, and Marketing teams to solve market issues.
• Create action plans to enter new markets.
• Follow market working norms, ensuring 4 days of market presence each week.
• Develop strategies to increase sales and visibility in retail stores.
• Control expenses to stay within budget.
• Build a strong, empowered team and identify high-potential leaders.
• Ensure all team members follow company policies and ethical standards.