Digital Marketing and Admissions

KR Mangalam Group

Job Description Digital Marketing & Admissions

Position : Digital Marketing & Admissions (KR Mangalam Schools)

Location : Mehrauli, New Delhi

Employment Type : Full-Time

Experience : Minimum 4+ years (EdTech or K-12 sector preferred)

Introduction

KR Mangalam Group is seeking a dynamic and results-driven professional to lead digital marketing and admissions initiatives for its network of schools. This role is ideal for someone with a strong background in performance marketing, CRM, and lead management and now increasingly, content marketing. The candidate will play a key role in driving enrollment growth through strategic campaigns, storytelling, and effective funnel management.

Key Responsibilities

Lead Generation & Campaign Management

Drive lead generation through paid ads, vendors, and in-house datasets

Plan monthly budgets, target setting, and keyword strategies

Monitor campaign performance and optimize in real-time

Coordinate with vendors and review their output regularly

Content Marketing

Develop and execute a parent-focused content strategy

Oversee creation of website content, blog posts, landing pages, emailers, and digital ads

Align storytelling with school brand, academic outcomes, and parent aspirations

Lead Nurturing & CRM

Design automated communication journeys (email, SMS, WhatsApp)

Track and improve engagement across applicant stages

Work closely with CRM and call center teams to enhance admissions efficiency

Website & Social Media

Keep school websites updated with relevant content, visuals, and event highlights

Coordinate with agencies for daily posts and campaigns across platforms

Ensure timely promotion of national / international days and school events

Counselor Productivity

Monitor counselor performance across schools

Support and motivate them to drive more admissions

Daily follow-ups, reporting, and intervention where required

Branding & Collaterals

Maintain brand consistency across all media

Manage brochures, event branding, admission kits, and promotional material

Plan and supervise photoshoots, video content, and print campaigns

Required Skills

Google Ads, Meta Ads, SEO / SEM

Content planning and execution

CRM systems and marketing automation

Team coordination and vendor management

Strong analytical and communication skills