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Performance Specialist

Performance Specialist

Publicis GroupeMumbai, Maharashtra, India
10 days ago
Job description

Responsibilities :

  • Strategic Planning : Design and implement multi-channel performance marketing strategies aligned with business goals, customer segments, and growth targets.
  • Campaign Management : Lead planning, execution, optimization, and reporting of campaigns across paid search, paid social, display, affiliate, and programmatic platforms.
  • Data-Driven Decision Making : Analyze performance metrics, identify trends, and make recommendations to enhance campaign effectiveness and ROI.
  • Team Leadership : Mentor and guide junior marketers, manage external agencies, and coordinate with internal stakeholders to ensure smooth execution of campaigns.
  • Budget Oversight : Manage marketing budgets effectively, ensure optimal allocation of resources, and forecast campaign spend based on business priorities.
  • Collaboration : Partner with product, sales, creative, and analytics teams to ensure alignment on messaging, targeting, and tracking efforts.
  • Experimentation & Testing : Lead A / B testing, customer journey optimization, and conversion rate experiments to continuously improve campaign outcomes.
  • Performance Reporting : Prepare actionable insights and reports for leadership, providing transparency into campaign performance and recommending strategic adjustments.
  • Stay Ahead of Trends : Keep abreast of industry trends, platform innovations, and competitor activities to identify new growth opportunities

Required Qualifications :

  • Bachelor’s degree in Marketing, Business, or a related discipline.
  • 4–7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
  • Proven experience designing and scaling high-impact paid campaigns across multiple channels.
  • Strong analytical mindset with experience in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Excellent communication and presentation skills, capable of influencing stakeholders and leadership.
  • Experience managing budgets of significant scale and delivering measurable ROI.
  • Strong organizational skills with the ability to lead cross-functional projects and teams.
  • Ability to think strategically while executing tactically.
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    Performance Specialist • Mumbai, Maharashtra, India