Search Engine Optimization Executive

Enhancing the the online visibility of a healthcare organization through effective search engine optimization

Responsibilities

1.Keyword research & Strategy Identify high volume, medically relevant keywords based on healthcare services

Develop keyword strategies tailored to women's health

2.On-Page SEO

Optimize meta tags,headers,contents

Ensure content adheres to google's E-E-A-T guidelines,especially important to healthcare

3.Content collaboration

Work closely with medical writers and content creators

Recommends topics and structure for blogs FAQs

4.Technical SEO

conducts audit to identify and fix issues like broken links,loading times and mobile usability problems

5.Local SEO

Optimize google business profiles

6.Link Building and outreach

Build high quality back links from reputable health related websites, directories and blogs

7.Performance monitoring and repoting

use tools like google Analytics,google search Console,SEMrush and Ahrefs to track traffic,ranking and conversion metrics

Qualifications

• Bachelor's degree in Marketing, communications or a related field
• 2+ years of SEO experience in healthcare,wellness or pharmaceuticals sectors
• Proficiency in SEO tools : SEMrush,Ahrefs,screaming frog,Moz ,etc