BotLab Dynamics - Senior Executive - Search Engine Optimization

About the job

We are looking for a results-driven Senior SEO Executive with at least 6 years of proven, hands-on experience in driving organic traffic, leads, and conversions through advanced SEO strategies.

This role is ideal for someone who lives and breathes SEO, has delivered measurable results, and is confident in managing all facets of search engine optimization-including technical SEO, content optimization, and strategic link-building.

Key Responsibilities :

1. On-Page SEO

• Conduct in-depth keyword research aligned with user intent and business goals.
• Optimize meta titles, descriptions, header tags, image alt texts, and content structure.
• Improve internal linking strategy and website architecture for better crawlability and UX.
• Ensure all content follows current on-page best practices and search guidelines.
• Regularly audit and update older content for freshness and improved performance.
• Identify content gaps and create optimization strategies to target new SERP features.
• Collaborate with design and development teams to ensure SEO-friendly UI / UX.
• Off-Page SEO - Develop and execute white-hat link-building strategies (guest posting, digital PR, HARO, etc.
• Conduct backlink audits and disavow toxic links using GSC and third-party tools.
• Perform detailed competitor backlink analysis to uncover new link opportunities.
• Build relationships with industry bloggers, influencers, and publications.
• Monitor off-page metrics like referring domains, authority scores, and link velocity.
• Develop brand mentions and unlinked citation strategies.
• Technical SEO - Perform full technical audits to identify crawl, indexation, and architecture issues.
• Optimize site performance for Core Web Vitals, page speed, and mobile usability.
• Implement structured data (schema) for enhanced SERP visibility (FAQs, How-Tos, etc.
• Work with developers to ensure SEO compliance during redesigns and migrations.
• Manage sitemaps, robots.txt, canonical tags, hreflang tags, and redirect strategies.
• Regularly test and fix broken links, orphan pages, and crawl errors.
• Ensure seamless integration between SEO and website analytics tools.
• Content Strategy & Optimization - Collaborate with content, design, and product teams to produce SEO-first content.
• Create and optimize landing pages, blog posts, and product / service pages for ranking.
• Use tools like Surfer SEO, Clearscope, or Frase for content scoring and TF-IDF analysis.
• Perform content gap analysis and topic clustering to build topical authority.
• Ensure all content aligns with E-E-A-T and Google Search Quality Rater Guidelines.
• Optimize multimedia content for SEO (images, infographics, videos, PDFs).
• Monitor SERP changes and update content in line with algorithm shifts.
• Performance Analysis & Reporting
• Use Google Analytics 4, Search Console, Ahrefs, SEMrush, or similar tools for performance monitoring.
• Build actionable reports tracking KPIs : keyword rankings, CTR, bounce rate, conversions, and ROI.
• Identify areas of decline or stagnation and adjust SEO strategy proactively.
• Set clear SEO performance benchmarks for campaigns and website sections.
• Conduct A / B testing for SEO elements like page titles, descriptions, and layouts.
• Create executive summaries for stakeholders to highlight impact and opportunities.
• Monitor competitors' performance and SERP landscape shifts Minimum 6 years of proven SEO experience with quantifiable improvements in traffic, leads, or rankings.
• Strong understanding of search engine algorithms, ranking factors, and evolving SEO trends.
• Proficient in SEO tools : Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, Surfer SEO, etc.
• Experience in handling large-scale SEO campaigns, including technical audits, content strategy, and building backlinks, must have at least 3-4 yrs in building backlinks.
• Good understanding of HTML, CSS, JavaScript, and how site structure affects SEO.
• Ability to manage and optimize multiple websites and domains under a single brand.
• Deep analytical mindset with strong command of Excel, Looker Studio, or other reporting tools.
• Solid grasp of local SEO, international SEO, and e-commerce SEO nuances.

Preferred Qualifications :

ref : iimjobs.com)