Sales And Marketing Specialist

Gokool Digital is an Indo-American company with corporate offices in Pune, India, as well as Seattle, Washington, USA. We are gaining significant growth in project consulting, testing, and test automation. We serve Fortune 50 customers as well as system integrators. We have grown 4 times last year and are on our way to more.

Role Overview :

Looking for a Software Services Marketing Professional who is responsible for developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and customer acquisition. This role involves a mix of digital marketing, content strategy, demand generation, and sales enablement to position the company’s software services competitively in the market.

Key Responsibilities :

• Marketing Strategy Development – Create and implement a go-to-market (GTM) strategy for software services.
• Lead Generation
• Drive inbound and outbound lead generation through ads, email campaigns, and marketing.
• Customer Interactions – Develop and present the solution / capability presentations and present them to customers.
• Brand Positioning – Differentiate the software services through messaging, customer testimonials, and competitive analysis.
• Technology Awareness – Stay updated on the latest technologies and offerings in the industry.
• Digital Campaign Management – Manage Google Ads, Ads, and retargeting campaigns to maximise ROI.

Skills & Qualifications :