About Us :
TMB (Trusted Media Brands) is the world's leading community-driven entertainment company engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at
Location :
This role is out of our Gurgaon office. We are a hybrid culture, and you will work 2 days in office and have the flexibility to work at home.
About the role :
We are seeking a dynamic and experienced Product Manager to join our team and lead the development and management of partner feeds, enabling us to expand our content offerings and drive strategic partnerships.
About you :
As a Product Manager focusing on partner feeds, you will be responsible for defining the vision, strategy, and roadmap for our partner feed products, collaborating with internal teams and external partners to deliver high-quality content offerings and drive business growth. You will leverage your expertise in content syndication, partnership management, and product management to optimize feeds, enhance user experiences, and maximize revenue opportunities.
Key Responsibilities :
- Define the product vision, strategy, and roadmap for partnerships & feeds, aligning with company goals and objectives
- Evaluate integrations for new partnerships for content syndication and distribution
- Gather and prioritize requirements from stakeholders, internal teams, and partners, translating them into clear product specifications and user stories
- Collaborate with engineering, design, and quality assurance teams to develop and launch partner feed products, ensuring technical feasibility and adherence to quality standards
- Monitor and analyze feed performance metrics, identify areas for optimization, and drive continuous improvement initiatives to enhance content relevance, engagement, and monetization
- Stay abreast of industry trends, market developments, and emerging technologies related to content distribution and partnership management, incorporating insights into product strategies and initiatives
- Communicate regularly with stakeholders, including senior management, cross-functional teams, and external partners, providing updates on product initiatives, soliciting feedback, and addressing concerns
- Champion a culture of innovation, collaboration, and excellence within the product management team, fostering a dynamic and inclusive work environment
- Ensure proper documentation is maintained related to areas of ownership
Qualifications :
Bachelor's degree in business, marketing, engineering, or a related field3 years+ of experience in product management, with a focus on feeds, content syndication, or partnership managementKnowledge of project management tools such as JIRA, Trello, Asana, or othersExperience working with engineering teams using Agile / Scrum software development & other common engineering best practicesProven track record of successfully developing and launching feed products, driving revenue growth, and building strategic partnershipsStrong analytical skills, with the ability to gather and interpret data, identify insights, and make data-driven decisions - Experience with analytics tools like Adobe or Google Analytics and various partners dashboards (MSN, AppleNews, etc.)Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners - Ability to distill business requirements into user stories, acceptance criteria and wireframesStrategic thinker with a customer-centric mindset, able to anticipate market trends, identify opportunities, and develop innovative solutionsTechnical proficiency, with a solid understanding of content management systems (WordPress specifically), syndication platforms, and digital publishing technologiesStrong understanding of APIs and technical documentation, with the ability to effectively communicate technical requirements to engineering teams and external partnersWorking knowledge of digital product lifecycle including ideation, design, build, enhance, maintenance and sunsetProven leadership abilities, with experience leading cross-functional teams and driving results in a fast-paced, dynamic environmentAbout this team :
Our team optimizes and grows tasteofhome.com, familyhandyman.com, rd.com, thehealthy.com and birdsandblooms.com. We use creative ways to develop innovative solutions for our digital products driving benefit to the overall brand, business, and our enthusiastic users. Your influence will not only have a major impact on this team, but collectively, your work will be used and adored by millions worldwide.
Our Benefits :
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work / life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at
Comprehensive Time Off policiesMaternity and Paternity Time offHealth Insurance & Wellness Benefits including access to OPD consultationsGym / Yoga studios, Teleconsultation / TelemedicineAccess to Mental Health ReimbursementAnnual Sport reimbursement and Home office reimbursementOffice with in-house kitchenetteThis role is offered by TMB through Jukin Media India Private Limited.