Digital Marketing Specialist

ABOUT THE COMPANY

Juniors Group works with a vision to enumerate the future of kid’s fashion and integrate India’s kids fashion

industry into the global kid’s fashion world. We amplify brand’s market value and present the true

essence of the brand to the potential customer base with a focused and market – driven perspective.

A brand associated with Juniors will join a league of fashion leaders that includes industry heavyweights,

emerging brands and stirring new launches.

Website : https : / / juniorsgroup.com /

LinkedIn : https : / / www.linkedin.com / company / juniorsgroup /

ABOUT THE PROJECT

Junior’s Fashion Week is a dedicated effort to amplify brand’s market value and present the true

essence of the brand to the potential customer base with a focused and market – driven perspective. A

brand associated with JFW will join a league of fashion leaders that includes industry heavyweights,

emerging brands and stirring new launches. JFW forms an engaging format that focuses on

showcasing and introducing trends to potential consumers and professionals with the goal of

marketing, branding and business generation.

Website : https : / / www.juniorsfashionweek.com /

KEY RESPONSIBILITIES :

Manage social media marketing campaigns and day-to-day activities including :

o Develop relevant content topics to reach the company’s target customers.

o Create, curate, and manage all published content (images, video, written and audio / podcast).

o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

o Conduct online advocacy and open a stream for cross-promotions.

o Develop and expand community and / or influencer outreach efforts.

o Oversee design (i.e. : Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages,

Twitter profile, Blog, etc.).

o Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s

overall marketing campaign plan and channels.

o Create and manage an online review funnel for building online reviews and reputation. Monitor online

reviews and respond to each review timely and with care.

o Analyse key metrics and tweak strategy as needed.

o Compile reports for management showing results (ROI).

o Become an advocate for the company in social media spaces, engaging in dialogues and answering

questions where appropriate.

o Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by

testing and metrics.

o Develop organizational elements in order to implement a proactive process for capturing happy, loyal

customer online reviews.

o Monitor trends in social media tools, applications, channels, design and strategy.

o Identify threats and opportunities in user-generated content surrounding the company. Report notable

threats to appropriate management.

o Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising

social media, content marketing, SEO and social advertising campaigns.

o Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.

o Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.