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Marketing Specialist

EXLHyderabad, IN

1 day ago

Job description

We are looking for a Marketing Specialist who will contribute to following key areas

Brand Communication :

Develop and implement brand communication strategies to promote and strengthen the company's brand identity.
Work with creative teams to produce high-quality content that aligns with the brand voice and values across multiple channels (e.g., social media, blogs, print materials).
Craft compelling presentations, newsletters, and other materials that reflect the brand’s mission and vision.

Strategic Marketing :

Collaborate with senior marketing team members to define strategic marketing objectives and tactics.

Assist in the development and execution of marketing plans, ensuring alignment with business goals and target audience needs.

Digital Marketing :

Develop and execute social media strategies to drive engagement and brand awareness on platforms like , Instagram, Facebook, and Twitter.

Utilize marketing automation tools to create and manage email campaigns, lead generation, and nurturing strategies.

Key Skills and Qualifications :

Strong written and verbal communication to convey the brand message effectively.

Ability to develop long-term marketing strategies while being detail-oriented in executing short-term tactics.

Ability to think creatively and develop new ideas that align with the brand’s image and market goals.

Ability to interpret marketing data and adjust strategies to improve campaign performance.

Understanding of brand development, messaging, and executive branding strategies.

Qualification : MBA in Marketing, Communications