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Social Media Manager

Social Media Manager

SnaphuntMumbai, India
29 days ago
Job description

The Offer

  • Opportunity to make a positive impact

The Job

Responsibilities :

LinkedIn Management :

  • Own and execute the LinkedIn content calendar, focusing on thought leadership, product updates, customer success stories, and industry insights.
  • Engage with our B2B audience by creating and curating relevant content to foster discussions, build relationships, and expand brand reach.
  • Optimize LinkedIn posts for engagement, utilizing industry trends, platform updates, and hashtag strategies.
  • Collaborate with internal stakeholders to build and amplify personal branding for key executives and thought leaders.

    • YouTube Strategy & Management :

  • Develop and manage the YouTube strategy, focusing on growing Netcore Cloud's YouTube presence through engaging video content.
  • Work closely with the video production team to create compelling video series, including product demos, customer testimonials, webinars, and thought leadership discussions.
  • Optimize video content for searchability and engagement, including video titles, descriptions, tags, and thumbnails.
  • Track performance metrics and report on audience growth, engagement, and video performance, providing recommendations for continuous improvement.

    • Instagram for Employee Advocacy :

  • Lead and execute an employee advocacy program on Instagram, highlighting Netcore Cloud’s company culture, employee stories, and behind-the-scenes content.
  • Collaborate with the HR and internal teams to amplify key messages and leverage Instagram Stories and Reels to engage both internal and external audiences.
  • Partner with employees to create authentic, shareable content that showcases Netcore Cloud’s employee experience and thought leadership.

    • Analytics & Reporting :

  • Regularly analyze social media performance, creating reports on key metrics such as engagement, follower growth, reach, and impressions.
  • Use data-driven insights to optimize content and inform future social media strategy.

    • Collaborate Cross-Functionally :

  • Work closely with content, design, video production, and product teams to create consistent messaging across all platforms.
  • Stay updated with platform changes, social media trends, and best practices, sharing knowledge across teams to drive social media content and strategy innovation.

    • The Profile

    Requirements :

  • 5+ years of experience in social media management, preferably in a B2B or technology-focused environment.
  • Proven experience managing LinkedIn and YouTube channels, with a track record of growing brand presence and engagement.
  • Strong copywriting skills, with the ability to create compelling and concise content tailored to a B2B audience.
  • Familiarity with social media analytics tools (e.g., LinkedIn Analytics, YouTube Studio, Sprout Social) and experience in data-driven decision-making.
  • Understanding of SEO principles, especially in relation to YouTube.
  • Creativity and a keen eye for detail in crafting visually appealing, engaging social content.
  • Excellent communication and collaboration skills to work with cross-functional teams and senior leadership.
  • Knowledge of social media best practices, trends, and emerging platforms.
  • Preferred
  • Experience with employee advocacy programs on social media, particularly Instagram.
  • Knowledge of the MarTech landscape and trends.
  • Familiarity with video editing tools or the ability to guide video content creation.

    • The Employer

    Our client is first and leading AI / ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention.