digital marketing

Key Responsibilities :

1. Digital Marketing Strategy : Develop and implement comprehensive digital marketing strategies across multiple channels, including social media, email, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

2. Content Creation : Create high-quality, engaging content for various digital channels, including blog posts, social media posts, email newsletters, and landing pages.

3. Social Media Management : Manage and maintain the company's social media presence, including creating and scheduling posts, responding to comments and messages, and analyzing engagement metrics.

4. Email Marketing : Develop and execute email marketing campaigns to nurture leads and drive conversions.

5. SEO and PPC : Optimize website content for search engines and manage PPC campaigns to drive traffic and generate leads.

6. Analytics and Reporting : Track and analyze digital marketing metrics, including website traffic, social media engagement, email open rates, and conversion rates.

7. Budget Management : Manage digital marketing budgets and ensure effective use of resources.

8. Collaboration : Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and maximize impact.

9. Staying Up-to-Date : Stay current with the latest digital marketing trends, best practices, and technologies.

Requirements :

1. Education : Bachelor's degree in Marketing, Communications, or a related field.

2. Experience : 2+ years of experience in digital marketing, with a focus on social media, email, SEO, and PPC.

3. Skills :

• Proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing software.
• Strong understanding of SEO principles and best practices.
• Excellent content creation and writing skills.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced environment and meet deadlines.

4. Certifications : Google Analytics certification, HubSpot certification, or other relevant digital marketing certifications.