About Pibit.ai :
Pibit.ai, a Y Combinator-backed startup, is transforming how insurers analyze loss-run data.
We empower insurance carriers and MGAs to turn complex loss-run information into actionable insights-helping underwriters assess risk more efficiently and accurately.
Our technology eliminates manual data entry, enhances underwriting precision, and delivers insightful loss summaries that drive better decision-making.
With rapid adoption across the industry, we're now scaling our marketing efforts to fuel further growth and brand awareness.
What You'll Do :
Product Positioning & Messaging :
- Develop clear, compelling product messaging that highlights Pibit.ai's value proposition.
- Create sales collateral, one-pagers, and presentations to support GTM teams.
- Work closely with the product team to translate technical capabilities into customer benefits.
Demand & Lead Generation :
Plan and execute multi-channel campaigns (email, paid media, content syndication, LinkedIn, etc.Identify new channels and tactics to increase brand awareness and lead flow.Develop targeted email sequences and nurture campaigns to engage prospects.Funnel Optimization & Lead Scoring :
Own and optimize the entire marketing funnel from awareness to conversion.Implement lead scoring frameworks to qualify and prioritize leads for sales teams.Track key funnel metrics and improve lead-to-opportunity conversion rates.Run A / B tests, optimize landing pages, CTAs, and other digital assets to enhance engagement.Use data and analytics to refine strategies for each stage of the funnel.Content Marketing & Sales Enablement :
Write high-quality content, including blog posts, whitepapers, case studies, and website copy.Develop engaging product-focused content that educates and converts prospects.Build and maintain a library of marketing resources that drive pipeline growth.Work closely with sales to create content that supports lead conversion.Industry & Competitive Research :
Monitor market trends, competitor activities, and customer insights to refine messaging.Gather feedback from customer conversations and incorporate insights into marketing materials.Secure analyst relations and PR opportunities (Gartner, G2, industry reports).What You Need :
5+ years of experience in product marketing, content marketing, and demand generation (US market experience required).Strong background in funnel optimization, lead scoring, and sales enablement.Hands-on experience with marketing automation tools (HubSpot or similar).Excellent copywriting and storytelling skills.Experience working in B2B SaaS or Insurtech is a plus.Strong analytical mindset with the ability to use data to drive decisions.Comfortable working in a fast-paced startup environment.Bonus Points :
Prior experience sitting in on client calls to gain market insights.Hands-on experience managing analyst relations and securing industry recognition.US event experience is a plus but not required for this role.Why Join Pibit.ai?
Right time, right place, right people - Join a rapidly growing company with massive potential.Work hard, party hard - An energetic team that knows how to have fun while driving impact.Direct collaboration with the founding team - Learn from leaders with experience at top-tier companies.Competitive salary - Get rewarded for the value you bring.Additional Details :
Experience : 5+ years.
Time Zone : US (Night Shift).
Location : Onsite only (No remote work available).
Pibit.ai is an Equal Opportunity Employer.
We celebrate diversity and believe that every perspective powers our success.
ref : iimjobs.com)
