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Search Engine Marketing
GAMSNoida, India27 days ago
Salary
₹360,000.00 yearly
Job descriptionYou have at least 1 year experience ideally in SEO / SEM within Media & Entertainment industry. Experience within would be a strong advantage. You are a strong team player who can manage multiple stakeholders You are highly goal driven and work well in fast paced environments You possess strong analytical skills and are comfortable dealing with numerical data Work alongside & learn from best in class talent Opportunity to make a positive impact Leadership Role
We are seeking a highly skilled and experienced SEM Specialist to join our team. The ideal candidate will have proven experience managing PPC campaigns across major search engines, including Google, Yahoo, and Bing, with a strong focus on performance marketing, conversion optimization, and online customer acquisition.
The Role
Key Responsibilities :
- Develop, execute, and optimize PPC campaigns across Google, Yahoo, and Bing.
- Manage and track budgets, analyze performance data, and deliver actionable insights to improve ROI.
- Utilize advanced website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends) to measure and optimize performance marketing strategies.
- Leverage bid management tools (Click Equations, Marin, Kenshoo, Search Ignite) to optimize bids and maximize campaign effectiveness.
- Plan and execute A / B and multivariate testing to improve conversion rates and campaign performance.
- Collaborate with web developers to ensure SEM strategies align with site architecture, website design, and HTML / CSS / JavaScript development constraints.
Ideal Profile
What's on Offer?