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Digital Marketing Analyst
MSI Services Pvt LtdBengaluru, Karnataka, India24 days ago
Job description3–5 years of proven experience in digital marketing with a strong focus on SEO . Experience working on or managing U.S.-based websites; Building Materials / Construction Supplies sector experience is a plus. Demonstrated ability to grow organic traffic significantly within a short time frame. Proficiency in local SEO management across 60+ locations. Expertise with tools such as Ahrefs, SEMrush, Screaming Frog, Google Business Profile (GMB), and GA4. Strong communication, analytical, and project management skills. Awareness of Google's evolving stance on AI-generated content and a demonstrated ability to leverage AI insights to produce high-quality, search-optimized content. Experience with prompt engineering and the use of AI tools like ChatGPT, Bing Chat, or other large language models to enhance SEO efforts. This includes generating SEO -optimized meta descriptions, structured data, and identifying optimization opportunities from AI-generated audits. Proficient in GA4, Google Search Console, SEMrush, Screaming Frog, and basic HTML / CSS. Excellent communication, reporting, and documentation skills. Skilled in Excel or Google Sheets for SEO tracking and task management. Highly organized, self-driven, and capable of managing multiple SEO priorities.
MSI Services Pvt. Ltd. is currently hiring suitable candidates for the role - "Digital Marketing Analyst” within our business operations in Bangalore, India.
Job Summary : We are seeking a detail-oriented and proactive Digital Marketing Analyst to manage and enhance the organic search presence of www.msisurfaces.com. The ideal candidate will play a critical role in improving keyword rankings, technical site health, and content visibility across product and informational pages. This position requires strong expertise in on-page and technical SEO, hands-on experience with analytics tools, and the ability to collaborate cross-functionally with Marketing, IT, and product
teams.
Key Responsibilities :
Specific Task Categories (Based on Internal SEO Task Tracker) :
- Metadata and header updates (meta titles, descriptions, H1s, alt tags)
- Schema and canonical tag maintenance
- Sitemap updates and broken link resolution
- 404 and server error monitoring, 301 redirection and blog redirection handling
- GTM code updates and indexation issue resolution
- Content and hyperlink optimization
- Navigation improvements and dropdown content edits
- SEO alignment for new product / category launches
Candidate Requirements / Qualification
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Digital Marketing • Bengaluru, Karnataka, India
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