Talent.com
This job offer is not available in your country.
Digital Marketing Manager

Digital Marketing Manager

The Law ReportersBengaluru, Karnataka, India
3 days ago
Job description

We are seeking a results-driven Digital Marketing Manager with deep expertise in Google Ads to lead our paid advertising strategy and execution. The ideal candidate should have a strong track record in managing high-budget campaigns, optimizing performance, and driving measurable ROI.

Key Responsibilities :

  • Plan, create, and manage end-to-end Google Ads campaigns (Search, Display, Shopping, YouTube, and Performance Max).
  • Conduct keyword research , audience segmentation, and competitor analysis to inform campaign structure.
  • Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, Conversion Rate) and make data-driven decisions.
  • A / B test ad copy, creatives, and landing pages to maximize performance.
  • Collaborate with the creative team to develop compelling ad creatives and visuals.
  • Manage monthly and quarterly ad budgets and ensure efficient spend aligned with KPIs.
  • Set up conversion tracking , goals, and events via Google Tag Manager, Analytics, and GA4.
  • Stay updated with Google Ads updates, trends, and best practices, and implement them proactively.
  • Provide weekly / monthly performance reports and insights to key stakeholders.

Required Skills & Qualifications :

  • Proven hands-on experience in Google Ads campaign management (minimum 4 years).
  • Strong understanding of performance marketing, conversion optimization , and digital funnels.
  • Experience with tools like Google Analytics, Google Tag Manager, Looker Studio, and SEMrush.
  • Proficiency in campaign budget management and ROI tracking.
  • Excellent analytical, problem-solving, and communication skills.
  • Master's degree in marketing, Business, or related field (preferred).

    • Nice to Have :

  • Experience in Facebook / Instagram Ads, LinkedIn Ads , or other PPC platforms.
  • Experience in A / B testing platforms like Google Optimize or VWO.
    • Create a job alert for this search

    Digital Marketing Manager • Bengaluru, Karnataka, India