Digital Marketing Manager

We are seeking a results-driven Digital Marketing Manager with deep expertise in Google Ads to lead our paid advertising strategy and execution. The ideal candidate should have a strong track record in managing high-budget campaigns, optimizing performance, and driving measurable ROI.

Key Responsibilities :

• Plan, create, and manage end-to-end Google Ads campaigns (Search, Display, Shopping, YouTube, and Performance Max).
• Conduct keyword research , audience segmentation, and competitor analysis to inform campaign structure.
• Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, Conversion Rate) and make data-driven decisions.
• A / B test ad copy, creatives, and landing pages to maximize performance.
• Collaborate with the creative team to develop compelling ad creatives and visuals.
• Manage monthly and quarterly ad budgets and ensure efficient spend aligned with KPIs.
• Set up conversion tracking , goals, and events via Google Tag Manager, Analytics, and GA4.
• Stay updated with Google Ads updates, trends, and best practices, and implement them proactively.
• Provide weekly / monthly performance reports and insights to key stakeholders.

Required Skills & Qualifications :

Nice to Have :