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ISPG - SEO Specialist

ISPG - SEO Specialist

ISPG Technologies India Private LimitedKochi, India
30+ days ago
Job description

Key Responsibilities :

Keyword Research & Analysis :

  • Conduct in-depth keyword research to identify high-volume, low-competition keywords relevant to our business.
  • Analyze keyword search volume, competition, and user intent.

On-Page Optimization :

  • Optimize website content, including titles, meta descriptions, headings, and image alt text, for search engines.
  • Ensure website content is relevant, informative, and user-friendly.
  • Implement on-page SEO best practices across all website pages.

    • Off-Page Optimization :

  • Build high-quality backlinks from reputable websites through outreach, guest blogging, and other link-building strategies.
  • Develop and execute link-building campaigns to improve domain authority.

    • Content Strategy :

  • Collaborate with the content team to ensure all website and blog content is SEO-friendly and aligned with target keywords.
  • Provide SEO recommendations for content creation and optimization.

    • SEO Reporting & Analysis :

  • Track, monitor, and analyze website traffic, keyword rankings, and other key SEO metrics using Google Analytics, Google Search Console, and other SEO tools.
  • Generate regular reports on SEO performance and provide insights to the marketing team.

    • Competitive Analysis :

  • Conduct competitive analysis to identify SEO opportunities and stay ahead of the competition.
  • Monitor industry trends and best practices in SEO.

    • Technical SEO :

  • Assist in technical SEO audits and recommend solutions for improving website crawlability, indexing, and site speed.

    • Qualifications & Experience : 3-5 years of experience in SEO or digital marketing (internships and relevant coursework considered).

    Technical Skills :

  • Strong understanding of SEO principles and best practices.
  • Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
  • Basic understanding of HTML, CSS, and website structure.

    • Key Skills :

  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Detail-oriented and organized with the ability to manage multiple tasks.
  • Ability to work independently and as part of a team.
  • A strong interest in digital marketing and a passion for learning.

    • ref : iimjobs.com)

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    Seo Specialist • Kochi, India