Tinuiti Agency seeks a creative analytics expert who is proficient in technology to fill their Google Ads and Landing Page Specialist position. The position serves as a key player in our digital marketing strategy through the creation and execution of Google Ads campaigns and the development of optimized landing pages inside the GoHighLevel CRM. You'll partner with our client's digital marketing manager to create approaches that improve both the speed at which our clients achieve results and their campaign effectiveness.
Responsibilities
- Construct Google Ad campaigns which meet our clients audience specifications while maintaining alignment with their marketing objectives and strategies.
- Create and enhance landing pages inside the GoHighLevel CRM to improve digital marketing campaign conversion rates.
- Configure conversion tracking through GTM and integrate conversion events such as forms and phone calls using GHL.
- Utilize keyword research with ad copywriting and A / B testing techniques to improve the effectiveness of your campaigns.
- Maintain your competitive advantage by tracking the latest industry trends and best practices along with platform updates.
- Work with internal departments to synchronize paid media strategies with company-wide marketing plans and business objectives.
- Maintain ongoing performance tracking and reporting for essential metrics such as CTR, CPC, conversion rates and revenue attribution.
- Analyze ads and landing page performance through data analysis to make informed decisions that enhance campaign results.
- Deliver performance reports to leadership and clients while offering suggestions for better campaign outcomes.
- Encourage a positive and innovative atmosphere among team members while supporting our fundamental values.
What You'll Need to Succeed
A minimum of three years working in digital marketing with expertise in Google Ads and landing page establishment.Thorough expertise in Google Ads platform plus Google Analytics and Google Tag Manager along with additional relevant tools.Demonstrated success in developing and refining advertisements and landing pages that generate leads for local businesses with optimal return on investment.Outstanding ability to evaluate campaigns and improve their performance through analytical skills.The professional demonstrates expert knowledge in GoHighLevel CRM and comparable landing page creation systems.The candidate demonstrates strong skills in implementing conversion tracking through Google Tag Manager.Effective written and verbal communication skills enable you to express campaign strategies and results.Ability to function effectively in high-speed environments while handling multiple projects at once.Strong organizational skills and attention to detail.A deep interest in digital marketing combined with a mindset dedicated to lifelong learning.High self-accountability and commitment to integrity.What We Offer
Competitive Benefit and Compensation Offerings.
Ongoing Training and Development Opportunities.
Flexible, Unlimited, and “Responsible” Time Off Policy.
Remote Work Environment.