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Performance Marketing Specialist (SaaS Experience)

Performance Marketing Specialist (SaaS Experience)

TopHat HRChennai, IN
14 days ago
Job description

About Us :

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

Employment Type / Shift : Full-time, 7 : 30 PM- 3 : 30 AM IST, Mon-Fri

About the Role :

Our client is seeking a Performance Marketing Specialist with SaaS experience to drive

lead generation, optimize campaigns, and scale growth across multiple digital channels. The

ideal candidate is a generalist performance marketer with hands-on expertise in

Ads, Google Ads, HubSpot, and outbound lead generation strategies. You will play a

crucial role in building and executing high-impact marketing campaigns to attract and convert

qualified leads.

Key Responsibilities :

Paid Media and Demand Generation :

  • Plan, execute, and optimize Ads and Google Ads campaigns to drive

customer acquisition and engagement.

  • Implement A / B testing strategies to improve ad performance and conversion rates.
  • Track, analyze, and report on campaign performance, ensuring optimal ROAS

    • Return on Ad Spend).

    Outbound Lead Generation :

  • Develop and execute outbound marketing campaigns targeting potential SaaS

    • buyers.

  • Leverage outreach, cold email campaigns, and personalized

    • messaging to generate high-quality leads.

  • Collaborate with sales teams to align lead generation efforts with revenue goals.

    • Marketing Automation & CRM (HubSpot) :

  • Manage HubSpot workflows, email automation, and lead nurturing campaigns.
  • Optimize lead scoring models to ensure efficient handover to sales.
  • Monitor and improve marketing funnel conversion rates.

    • Performance Analysis & Optimization :

  • Monitor key performance metrics (CPC, CPL, CAC, LTV) and optimize campaigns

    • accordingly.

  • Generate actionable insights from campaign data to improve targeting and

    • messaging.

  • Stay updated on industry trends and implement new growth strategies.

    • Requirements :

  • 3-5 years of experience in performance marketing, demand generation, or

    • growth marketing in a SaaS environment.

  • Hands-on expertise in Ads , Google Ads , and outbound lead generation .
  • Strong proficiency in HubSpot for marketing automation and CRM .
  • Experience with A / B testing , landing page optimization , and conversion rate

    • optimization (CRO) .

  • Analytical mindset with expertise in Google Analytics , campaign tracking , and

    • reporting.

  • Strong communication and collaboration skills to work cross-functionally with sales

    • and content teams.

    Preferred Qualifications :

  • Experience with additional outbound tools such as Apollo , ZoomInfo , or Sales

    • Navigator .

  • Knowledge of SEO , content marketing, or organic lead generation strategies.
  • Familiarity with B2B SaaS buying cycles and lead nurturing techniques.

    • Why Join our client?

  • Opportunity to work in a fast-growing SaaS company with a data-driven marketing

    • team.

  • Competitive salary and performance-based incentives.
  • Growth opportunities and continuous learning support.

    • If you're a growth-focused performance marketer eager to make an impact in the SaaS

    space, we’d love to hear from you!

    Diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.