Roles and Responsibilities
- Meet S&D targets by effective implementation of area sales & development plans .
- Develop Sales forecast for all categories based on trends .
- Develop channel sales strategy for geography assigned in consultation with Manager.
- Define allocation of sales targets to the different territories in consultation with Manager Sales
based on clear understanding of calendar of inputs / market growth / category growth .
Plan and achieve distribution expansion as per budget plans .Stocks and logistics planning for the area .Ensure distributor claims are settled in time by proper scrutiny and on field verification .Ensure retention of agreed ROI for the distributors.Implement sales strategy to achieve targets through analysis of Nielson & internal data ofvarious markets.
Develop distribution strategy in line with changing channel mix.Track availability of required manpower at DBs as per plan and monitor their performance andhighlight deviations of norms to Manager Sales.
Execute and track distribution expansion by class of towns, type of OLs and category as perplan and take corrective action, wherever required.
Execute distributor MIS packages and ensure requisite compliance from the distributors as peragreed time lines.
Build trust and relationship with Modern Trade and Company by providing clarity and solutionsto any issue raised by them within a reasonable time frame .
Work very closely with Regional Trade Marketing / Key Account teams in management ofschemes / promotions / contests being run to promote company brand .
Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A / Cs .Plan for new product launches by channel based on thorough understanding of category anddistribution objectives for the products to be launched.
Desired Candidate Profile
Education Graduate Must, MBA preferable.2-4 years of experience in Key Accounts from FMCG Industry only.Should be managing a team of promoters & merchandisers.Good understanding of MS Excel is a must.Should be able to read and understand data.