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Magic Bus - Marketing Strategist

Magic Bus - Marketing Strategist

Magic Bus India FoundationMumbai, India
20 days ago
Job description

Role Description :

As a Marketing Strategist, you will be a key driver of our marketing success.

You will be responsible for understanding market trends, identifying target audiences, and developing strategic plans that align with our business objectives.

Your ability to analyze data, think creatively, and collaborate with cross-functional teams will be crucial to your Planning :

  • Develop and implement comprehensive marketing strategies that align with business goals.
  • Conduct market research and competitive analysis to identify opportunities and trends.
  • Define target audiences and develop effective segmentation strategies.
  • Create and manage marketing budgets and forecasts.

Campaign Development and Execution :

  • Plan and execute integrated marketing campaigns across various channels (digital, social, print, events).
  • Develop compelling messaging and creative content that resonates with target audiences.
  • Manage campaign timelines, budgets, and performance metrics.
  • Analyze campaign performance and provide recommendations for optimization.

    • Digital Marketing :

  • Develop and manage digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
  • Utilize analytics tools to track and measure digital marketing performance.
  • Stay up-to-date with the latest digital marketing trends and technologies.

    • Brand Management :

  • Maintain and enhance brand consistency across all marketing materials and channels.
  • Develop and implement brand guidelines and standards.
  • Monitor brand perception and reputation.

    • Collaboration and Communication :

  • Collaborate with cross-functional teams, including sales, product development, and creative.
  • Communicate effectively with internal stakeholders and external partners.
  • Present marketing strategies and performance reports to management.

    • Data Analysis and Reporting :

  • Analyze marketing data and provide insights to improve campaign performance.
  • Develop and maintain marketing dashboards and reports.
  • Track and measure key performance indicators 4 years of experience in marketing strategy, campaign development, or a related field.
  • Proven track record of developing and executing successful marketing strategies.
  • Experience with digital marketing, brand management, and data analysis.

    • Technical Skills :

  • Proficiency in marketing analytics tools (e.g, Google Analytics, Adobe Analytics).
  • Experience with CRM and marketing automation platforms.
  • Knowledge of SEO, SEM, and social media marketing best practices.
  • Strong understanding of content marketing

    • ref : iimjobs.com)

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    Marketing Strategist • Mumbai, India