Deputy General Manager (L4) - Product Planning

Position Summary with Job Responsibilities

Position Description Format

Position Name Aggregate Planning Manager Position level Level 4

DEM position name Product Planning cluster Lead DEM position level Level 3

FEM position name NA FEM position level NA

Purpose of the position

a. Why the positions exists?

b. What will happen if there is no one in the position (no one performs the work)?

The role is responsible for planning new aggregates (Powertrains, new technology

features); identifying market opportunities based on insights from customer for both

new as well as existing products (including improvement needs) and co-creating new

product configurations (SOI) & business cases.

Dimensions of the position

Annual Revenue budget : Rs 50~100 crs

Personal Profile

Education Graduation in Engineering (MBA Preferred)

Skills /

Competencies

1. Business Acumen

2. Customer Centricity

3. Project Management

4. Strategy Development

5. Driving Execution

Relevant Experience :

1. 8-10 years’ experience in the domain of new product development, product life-cycle

management and product marketing.

2. In depth knowledge & trends of Market / Customer, Business Management and

Products

3. Experience of NPI Processes and Practices

4. Experience of at least 1 full scale projects in Vehicle Integration, Program Support,

Product Marketing, etc

Key Responsibilities :

Key Responsibility & Key Tasks Measures

1 Customer Insights

Conduct Market research (with external and internal teams) to bring in competitive intelligence and market information

Monitor technology trends and prioritize technologies which suits to overall strategic intent and product proposition

Develop understanding of customer

segmentation & assess sectoral requirements

Identify attractive product spaces

Product concept relevance to customer VOC

2 Product Planning

Create the view of future by capturing the changing external environment (Customer

insight, competition, duty structure, regulatory and technology trends) through competitive intelligence and market insights Incorporate inputs from the strategy and

business development team into product

planning Incorporate inputs from customer quality CFTs and field inputs – both through field services team

Gather inputs wrt Risk management for business and financial risk and develop product plan strategy to absorb the changes in external factor (Competition, oil, technology, forex and duty structure)

Come up with proposals for new powertrain, new technology features to be launched based on business priorities and received feedback

Develop new technology roadmap including powertrain interventions

Key new technology items & aggregates selection relevance to customer VOC

Signed-off Product Plan

Education

Work Experience

3 Program planning

Initiate new product configurations (SOI) and business case,

Liase with PSE team for new powertrain programs business case

Propose the new technology solutions and detail out specifics of product aligned to market requirements

Determine the customer value proposition for the specific product

Business case

PDSR

NPV, EBIT & Contribution

Capex

PDCA

Timeline

Incorporate feedback received from customer teams and determine appropriate plan of action for product improvement

Work with product development teams to act on product feedback received

Resolve issues at a product level as received internally / externally pertaining to market, pricing and volumes specifically

Carry out PDCA and incorporate learnings in process & product.

Drive programs till DR0

4. Communications

Stakeholder Internal / External Nature of relations Frequency Sales & Marketing Internal  Inputs for product conceptualization and planning

Product feedback

For customer related insights and market data Once a month

Vehicle Integration Internal  Engineering inputs in new product Once a week

Design Internal  Inputs on product brief and evolving design content As per Project plan Operations Internal  Manufacturing strategy

Feasibility checks

Feasibility

checks Quality / FMQ Internal  Input on field issues, quality / reliability improvements

As per Project plan BU Finance Internal  Alignment of business case with the budget As per project plan Corporate strategy Internal  Inputs for annual strategy preparation Annual Customers, Dealers

External For VOC As per plan

Tata Motors Leadership Competencies

Customer Centricity - Anticipating, understanding and focusing efforts on meeting the customer (stakeholders) needs or expectationsDeveloping Self and Others - Recognizing continuous development is essential for success and taking steps to develop self and helping others to excelDriving Execution - Translating strategy into action and executionLeading by Example - Encouraging and following ethical standardsLeading Change - Recognizing the need for change, initiating and adapting to changeMotivating Self and Others - Inspiring teams and individuals

Functional Competencies

Tags