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Digital Marketing Manager

Digital Marketing Manager

Frendeal Inc.Ahmedabad, India
30+ days ago
Job description

Frendeal.com is a digital marketing agency specializing in comprehensive digital marketing services for healthcare providers, including physiotherapists, dental clinics, and medical clinics. Our mission is to help our clients attract more patients, enhance their online presence, and grow their practices through effective digital marketing strategies.

The Role

Responsibilities :

  • Strategic Planning : Develop and implement high-level marketing strategies to achieve business goals and drive growth.
  • Team Leadership : Manage and mentor a team of Digital Marketing Specialists, Content Writers, and Social Media Managers.
  • Campaign Management : Oversee the execution of digital marketing campaigns, including SEO, PPC, content marketing, social media, email marketing, and more.
  • Diversified Marketing : Explore and implement additional marketing channels such as affiliate marketing, influencer marketing, partnerships, and events.
  • Budget Management : Allocate and manage the marketing budget, ensuring efficient use of resources and maximizing ROI.
  • Performance Tracking : Monitor, analyze, and report on the performance of marketing campaigns using analytics tools. Adjust strategies based on data-driven insights.
  • Collaboration : Work closely with leadership to ensure marketing efforts are aligned with overall business objectives.
  • Market Research : Conduct market research to stay informed about industry trends, competitor activities, and potential opportunities for growth.

Ideal Profile

Qualifications :

  • Experience : At least 5 years of experience in marketing, with a focus on digital marketing. Proven track record in developing and implementing successful marketing strategies.
  • Leadership Skills : Strong leadership and team management skills, with experience in managing a diverse team.
  • Marketing Expertise : In-depth knowledge of various marketing channels, including SEO, PPC, content marketing, social media, email marketing, affiliate marketing, and influencer marketing.
  • Analytical Skills : Proficiency in using analytics tools (e.g., Google Analytics, HubSpot) to track and analyze campaign performance.
  • Communication Skills : Excellent communication and interpersonal skills, with the ability to collaborate effectively with different teams and stakeholders.
  • Creative Thinking : Ability to think creatively and explore innovative marketing strategies.
  • Education : Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant certifications are a plus.

    • Preferred Qualifications :

  • Healthcare Industry Experience : Experience in marketing within the healthcare industry, digital marketing agency, or SaaS company.
  • Certifications : Relevant certifications in digital marketing, SEO, Google Ads, or social media marketing.

    • What's on Offer?

  • Strong opportunities to progress your career
  • Flexible working options
  • Fantastic work culture