Responsibilities :

Strategy & Planning :

• Develop and implement a comprehensive email marketing strategy from scratch aligned with overall business objectives.
• Define target audiences and segmentation strategies to personalize email communications.
• Establish key performance indicators (KPIs) and track campaign performance to measure success and identify areas for improvement.
• Conduct A / B testing to optimize email subject lines, content, design, and send times.
• Stay up-to-date on email marketing trends and best practices.

Campaign Execution :

• Manage the entire email campaign process, from ideation and content creation to deployment and analysis.
• Create engaging and effective email content, including newsletters, promotional emails, transactional emails, and triggered campaigns.
• Collaborate with designers and copywriters to ensure high-quality email creative.
• Build and maintain email lists, ensuring data accuracy and compliance with data privacy regulations (e., GDPR, CAN-SPAM).
• Utilize email marketing automation tools to streamline processes and improve efficiency.

Technical Expertise :

• Hands-on experience with email marketing platforms (like Mailchimp, Brevo, or similar tool).
• Experience with Advance email systems like AWS SES or similar.
• Strong understanding of email deliverability best practices and sender reputation management.
• Experience with setting up and managing email marketing systems from scratch.
• Familiarity with bulk email marketing regulations and best practices.
• Proficient in HTML and CSS for email template development and optimization will be a plus.

Collaboration & Communication :

• Work closely with the rest of the marketing to ensure driving goals and targets.

Qualifications : .

• Bachelor's / Master's degree in Marketing, Communications, or a related field, but not required.
• 3+ years of proven experience in email marketing, with a demonstrable track record of success.
• Deep understanding of email marketing best practices, including segmentation, personalization, deliverability, and A / B testing.
• Expertise in email marketing platforms and automation tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in setting up email marketing systems and campaigns from scratch is a strong plus.
• Comfortable is using AI tools like ChatGPT, Gemini, and email campaigning AI would be a plus

ref : iimjobs.com)