APAC Employer Branding Lead

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction : A Career with HARMAN Corporate

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. In HARMAN’s corporate team, you are integral to our company’s award-winning success.

Enrich your managerial and organizational talents – from finance, quality, and supply chain to human resources, IT, sales, and strategy

Augment your comprehensive skillset with expert training across decision-making, change management, leadership, and business development

Obtain 360-degree support throughout your career life cycle, from early-stage to seasoned leader

About the Role

As Asia-Pacific APAC) Employer Branding Lead, you will develop and execute strategies to attract critical talent and enhance our reputation as an attractive employer across the APAC region through authentic storytelling, content development, social campaigns, event marketing and other recruitment marketing initiatives. You will collaborate closely with internal stakeholders, including Talent Acquisition, HR, Corporate Communications, Diversity, Equity and Inclusion (DE&I), and business leaders, to ensure alignment with our overall brand positioning and business objectives.

You will report to the Global Employer Brand Manager. This position does not have any direct reports but will manage vendor relationships and act as lead for our regional Employer Brand Champion Network representing 6 countries.

What You Will Do

Serve as Employer Brand (EB) subject matter expert for APAC, leading regional multi-country employer brand content and talent engagement strategy across key social media and recruiting channels and platforms informed by global EB strategy.

Act as EB advisor to regional Talent Acquisition leadership and business stakeholders to drive hiring goals.

Act as a strategic storyteller by creating content showcasing employee stories in a variety of formats (written, visual, video, etc.) across multiple internal and external channels. This includes developing and deploying recruitment marketing campaigns in partnership with Global EB team.

Manage our APAC EB channels such as LinkedIn, regional HARMAN careers website content, Glassdoor, YouTube Life at HARMAN playlist, and local sites. This includes engagement efforts and creation of content, social posts, and paid social campaigns to drive regional strategy. You also evaluate new-to-HARMAN regional channels to drive our attraction and hiring goals.

Drive regional recruitment marketing efforts in line with company values, hiring goals, and DE&I strategy, and leverage metrics and analytics to measure EB effectiveness and ROI.

Own the APAC EB Champion Network, leading engagement, communications and training of our extended regional team.

Manage regional internal training and best practices to drive brand messaging and enhance the candidate experience.

Own regional creative agency relationships and vendor selection and management.

What You Need to Be Successful

Exceptional storytelling and writing skills.

Experience with stakeholder management across all levels of seniority.

Experience with design or editing tools such as Canva, Adobe Creative, etc.

Strong project management skills with the ability to coordinate projects across multiple functions and geographies.

Strong understanding of social media best practices and content development.

A global and collaborative mindset with an interest in learning new tools and exploring new EB approaches – adaptability is key.

Bonus Points if You Have

Experience working in global companies and on global teams.

Vendor management experience.

Paid social media campaign deployment experience.

Editorial calendar management experience.

Experience in the automotive or digital services / information technology industries.

What Makes You Eligible

Bachelor’s degree with 5+ years Employer Branding, Communications or Digital Marketing experience.

Fluent in English.

Be willing to travel up to 5%.

Be willing to work in an office in Bangalore (hybrid).

What We Offer

Access to employee discounts on world class HARMAN / Samsung products (JBL, Harman Kardon, AKG etc.)

Professional development opportunities through HARMAN University’s business and leadership academies

Flexible work schedule with a culture encouraging work life integration and collaboration in a global environment

An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN : Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.