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Code Brew Labs - Performance Marketer

Code Brew LabsPunjab, India

30+ days ago

Job description

We're seeking an experienced Performance Marketer to lead our B2B marketing efforts, driving demand generation and revenue growth for our IT company.

Key Responsibilities.

Develop and execute multi-channel performance marketing campaigns (paid social, Google Ads, email, content syndication) to target B2B IT decision-makers.
Define and track key performance indicators (KPIs) such as lead generation, conversion rates, and return on ad spend (ROAS).
Collaborate with cross-functional teams (sales, product, and creative) to ensure aligned messaging and effective lead handoff.
Conduct market research and analyze industry trends to inform marketing strategies and optimize campaign performance.
Manage and optimize marketing budgets to achieve maximum ROI.
Stay up-to-date with the latest marketing technologies and trends, applying this knowledge to continuously improve our performance marketing efforts.

Requirements.

3+ years of experience in performance marketing, preferably in a B2B IT environment.

Proven track record of success in driving lead generation and revenue growth through performance marketing campaigns.

Strong understanding of marketing analytics and data-driven decision making.

Experience with marketing automation platforms (e.

ref : iimjobs.com)