Business Development Associate (SaaS)

Position : Business Development Associate (SaaS)

Location : Pune

Industry : Data Analytics Software for Foundry / Manufacturing Sector

Company Overview :

Our client is a pioneer in the design and development of cutting-edge data analytics software, tools, and services focused on minimizing wastage, boosting productivity, and enhancing environmental performance in the foundry industry—particularly related to molding sand practices in casting production.

Position Overview :

As a Business Development Manager (SaaS) , you will be responsible for driving the strategic growth and market expansion of our foundry-focused SaaS solutions. This role involves creating and executing go-to-market strategies, acquiring new clients, and working closely with cross-functional teams to build targeted campaigns and measure their impact. A mix of technical understanding and strong sales acumen will be key to success in this position.

Key Responsibilities :

• Develop new clients for the company’s software products and data analytics services.
• Manage the entire sales cycle, from lead generation to deal closure, using the BANT (Budget, Authority, Need, Timeline) approach.
• Acquire new customers and take full ownership of revenue targets for software solutions.
• Build and manage a pipeline of mid-tier and enterprise accounts with an account-based marketing and sales approach.
• Sell software and services to both new and existing clients.
• Leverage industry connections to drive quick wins in servicing and maintenance contracts across technologies and platforms.
• Provide insights into customers’ IT landscape, strategic initiatives, and operational pain points to position offerings effectively.
• Conduct market research to gather industry-specific insights and use them to secure meetings, tailor proposals, and win business.
• Use Salesforce (or equivalent CRM) to manage opportunities and leads, ensuring strong forecasting and pipeline visibility.
• Collaborate with Account Executives and platform partner managers to become a preferred delivery partner.
• Lead the qualification-to-closure sales process, working closely with pre-sales and internal technical teams.
• Negotiate contracts, Statements of Work (SOWs), and Change Requests (CRs) with internal and external stakeholders.

Desired Candidate Profile :

CTC : Maximum gross up to 13 LPA. Salary is not a constraint for deserving candidates.