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Marketo Ops Specialist

Confiance Tech Solutions IncThoothukudi, IN

1 day ago

Job description

We are seeking a highly motivated and experienced Marketing Operations Specialist to join our dynamic team. The ideal candidate will have expertise in Marketo , a working knowledge of Salesforce , and familiarity with tools for lead management and data enrichment . This role is crucial in optimizing our marketing processes, ensuring data accuracy, and supporting lead generation and nurturing efforts..

Key Responsibilities :

Marketo Management :

Conduct a full audit of the existing Marketo instance and implement optimizations based on findings.
Develop, execute, and manage email marketing campaigns, automation workflows, and lead nurturing programs.
Ensure data hygiene and maintain segmentation strategies for targeted marketing efforts.
Perform routine maintenance to ensure optimal Marketo performance and utilization.
Monitor and analyze campaign performance, delivering insights and recommendations for continuous improvement.

Salesforce Integration :

Oversee and manage the integration between Marketo and Salesforce, ensuring seamless and accurate data flow.

Assist with basic Salesforce administrative tasks, including creating and managing reports and dashboards.

Support campaign setup, troubleshoot errors, and resolve issues.

Collaborate closely with the sales operations team to ensure alignment and effective lead management.

Lead Management and Data Enrichment :

Utilize lead management platforms (e.g., LeanData ) for optimizing lead routing and assignment processes.

Manage data enrichment processes using platforms such as ZoomInfo and Apollo , ensuring the accuracy and completeness of lead and contact data.

Perform regular audits and cleanups of the marketing database to maintain high data quality standards (experience with RingLead preferred).

Qualifications :

Proficiency in Marketo , with a strong track record of executing marketing automation campaigns.

Working knowledge of Salesforce , including report creation and campaign management.

Familiarity with tools like LeanData , ZoomInfo , Apollo , and preferably RingLead .

Strong analytical and problem-solving skills, with the ability to provide actionable insights.

Excellent communication and collaboration skills, particularly with cross-functional teams.

A detail-oriented mindset with a commitment to maintaining high data quality standards.