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Strategic Marketing Specialist

Strategic Marketing Specialist

Discoveries QuintessentialMumbai, Maharashtra, India
24 days ago
Job description

Job Description

Join us at the intersection of strategy, marketing, and impact.

We are looking for a smart, driven individual to join our Strategy and Marketing team—someone who is ready to learn fast, build strong foundations, and make a real impact in rural India. This is an on-site role based in Mumbai , preferably for candidates located in Mumbai or Pune .

Key Responsibilities

A. Strategy, Planning & Data Management

  • Conduct market research and competitive analysis to support strategic decisions.
  • Build dashboards and data tools to track business performance.
  • Develop short- and long-term planning (weekly / seasonal / annual) and cross-team alignment.
  • Manage partnerships with agri-cooperatives, NGOs, KVKs, and government bodies.
  • Lead small pilots, monitor impact, and iterate quickly to optimize performance.

B. Marketing & Advertising

  • Plan and execute full-stack marketing campaigns—digital, print, and on-ground.
  • Own BTL initiatives : demos, roadshows, community events, and activations in rural markets.
  • Generate qualified leads through influencer outreach, social media, and field campaigns.
  • Analyze campaign performance and optimize funnel conversion rates.
  • Candidate Profile

    Education

  • Graduate or MBA in Marketing, Agri-Business, or Finance
  • Marketing preferred)
  • Experience

  • 0–3 years in Strategy, Marketing, or Rural Business roles
  • Fresher or early-stage professionals welcome)
  • Skillset

  • Strong in Excel and PowerPoint
  • Working knowledge of Canva or similar design tools
  • Strong project ownership and multi-tasking ability
  • Mindset & Background

  • Agri-sector passion; rural roots or farmer family background is a plus
  • Thrives in startup chaos : ambiguity, testing, fast failures
  • Committed to impact; wants to build scalable change in rural India
  • Why Join Us?

  • Shape grassroots impact through field-level marketing and direct farmer engagement
  • Collaborate with IIT-B & Harvard alumni on high-impact strategic work
  • Work on next-gen agricultural machinery and rural tech
  • Be a change agent for Indian agriculture using cutting-edge innovation
  • Create a job alert for this search

    Marketing Specialist • Mumbai, Maharashtra, India

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