Responsible for maximizing utilization in key therapy Areas and patient outcomes of the Takeda offering (portfolio of Immunology & GI products) in designated territories / accounts
Drive account stakeholder relationships; develop and monitor long-term relationships between Takeda, the account and its key stakeholders
Responsible for driving and achieving the business objectives through insights and analytics to prepare VB-KAM (Value Based -Key Account Management) plans within the allocated budget
Account Management
Understand the account situation, challenges and needs
Formulate comprehensive, robust and insight-driven key account plans
Deliver on agreed objectives and tactics within the key accounts in order to drive Takeda performance in define Therapy Areas
Ensure account plans, objectives and KPIs are transparent to the whole account team and senior leaders (captured in CRM)
Manage the account plan execution according to agreed timelines and budget
Conduct market surveillance and communicate in-field intelligence on customer insights, external stakeholder activities and trends to key internal stakeholders (including commercial, medical, market access)
Support and collaborate with Access partner to gain product access to local formularies and / or protocols within own accounts.
In coordination with supply chain, ensure Takeda product(s) is / are available at account level
Operate in a manner that is always in line with compliance and legal requirements and according to the marketing and sales strategies.
Act as an ambassador of the Takeda brand, its vision and values
Stakeholder Engagement
Develop long-term relationships between Takeda and key strategic accounts and
their stakeholders
Identify key external stakeholders and develop deep understanding of their needs, collaborating on initiatives and co-creating mutually beneficial solutions that will add value to them and the patients
Drive the implementation of the innovative offerings with key stakeholders and help differentiate Takeda from its competitors
Support and advise Healthcare professionals on the correct use of Takeda product and services portfolio
Cross-Functional Team Leadership
Proactively coordinate collaboration with Marketing, medical and market access (and other internal stakeholders) to ensure alignment in objectives and activities with accounts and external stakeholders.
Monitor the account plan progress and hold collaborators, and self, accountable as agreed
Lead the core account team meetings and present account plans and progress at relevant local meetings to the management
Identify and address any collaboration misalignments
Operational Excellence
Prioritize and manage accounts within assigned territory by assessing appropriate business opportunities through contacts with key decision-makers and important local stakeholders
Systematically analyze success of plans (e.g. sales, market developments, competitors) and propose mitigating actions as needed.
Use learnings to further improve planning and execution
Make changes as needed based on new business opportunities and changes in the marketplace to achieve financial objectives