Business Development & Marketing Associate

Company Description

CosaNostra Live Entertainment Pvt Ltd is a vibrant live events & entertainment youth company in Gurugram, fostering a dynamic space for artists, brands and audiences to connect and collaborate. The company's mission is to create a platform where every talent is celebrated, every interest is valued and every brand can effectively reach its target audience. With a forte in College Festival management and curation, CosaNostra Live is dedicated to igniting passion and delivering unforgettable moments in a safe haven for expression while embracing diversity and fostering meaningful connections.

Role Description

This is a full-time on site role for a Business Development & Marketing Associate at CosaNostra Live. He / She will be responsible for :

1) Identify and understand the College festivals market, IP's, Concerts and live entertainment culture in India.

2) Research and shortlist potential clients, festivals, colleges and connect with their organising committee to generate business.

3) Reach out to prospective clients via organic and inorganic modes of communication, eg. cold calling, cold emailing, social media, referrals etc.

4) Understand their requirements and curate the artists lineup for their festivals and negotiate with the clients as per their budgets.

5) Monitor competitor activities and develop strategies to convert potential new clients.

6) Support on ground co-ordination team in execution.

Qualifications & Skills

• A bachelor's / Master's degree in Business Administration ,Mass Communication, Marketing or any field, with on ground experience of organising live events.
• New Business Development and Lead Generation skills
• Basic understanding of project management in agile environments.
• Strong Business sense and Communication skills
• Excellent in using Excel, Powerpoint and Word
• Excellent in stress management and critical thinking
• Excellent interpersonal and negotiation skills
• Ability to adapt to a fast-paced and dynamic environment