IDCUBE - Department Head - Marketing Strategy & Branding

Job Title : Head of Department-Marketing Strategy & Branding

Work Location : NOIDA / Bangalore

Division / Department : Marketing

Experience : 15 to 20 Years

Reports to : CEO

Company Introduction :

About IDCUBE- Transforming Spaces with Intelligent Security

For the past 18 years, IDCUBE has been at the forefront of revolutionizing physical access control by integrating cutting-edge technologies such as Cloud, AI / ML, and IoT. Our flagship platform, Access360 AI, is an AI-powered, cloud-native identity and access management solution that has been successfully deployed in over 5,000 locations across more than 25 countries. securityindustry.org

Global Presence Headquartered in Noida, India, IDCUBE operates globally with offices in the USA, UAE, Malaysia, and India, ensuring a strong international footprint to serve our diverse clientele.

Position Overview :

We're seeking a seasoned Head of Marketing & Brand with proven end to end expertise in defining and executing the full marketing strategy, elevating brand presence both in India and globally, and leading a multi disciplinary marketing department.

This role demands deep experience in performance marketing, SEO, content strategy, stakeholder and partner management, ideally from the access control, B2B SaaS, or IT product industries.

Key Leadership & Brand Ownership :

• Develop and own comprehensive marketing and brand strategies for India and international markets, aligned to the company's business goals.
• Define, implement and monitor KPIs for lead generation, brand awareness, customer acquisition and ROI.
• Lead brand positioning and uplift initiatives-ensuring consistent brand messaging and identity globally.

Department Management & Team Building :

Branding & Content Strategy :

Performance & Digital Marketing :

Product Marketing & GTM :

Stakeholder & Partner Management :

Budget & Data Analytics :

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